Corporate Social Responsibility (CSR) Standards in Thailand

Abstract

This article presents the current standards of Corporate Social Responsibility (CSR), which have important points. And proposed in the matter of standards on social responsibility (ISO 26000 Social Responsibility). It can be seen that the social responsibility of the business. It is a concept of corporate strategic management. that play an important role in helping to develop the business to be successful and sustainable under intense competition and diverse nowadays CSR (Corporate Social Responsibility) or social responsibility is a well-known word and has been widely practiced for a long time. However, the definitions or meanings of the word social responsibility vary. and often referring to donations (philanthropy) Volunteer (Volunteer) or environmental conservation. But the CSR is also combined with the ISO 26000 Standard on Social Responsibility, officially adopted in 2010, as a catalyst for organizations to adapt. and adjusting the business direction with social responsibility. but important problem is some organization They do not fully understand the context of the term CSR. Therefore, in order to prepare to support ISO 26000, corporate leaders must build the correct understanding. by modifying the concept to create an image to create "value" for society and the organization. and drive CSR strategically and encourage employees at all levels to participate in earnest and continuous results Ultimately, this leads to the cultivation of volunteer spirit that will create sustainable values ​​for the society and the organization.