The Development of Electronic Commerce System for Vegetable Safety Value Chain in Nakhon Pathom Province.

Abstract

The development of electronic commerce system for vegetable safety value chain in Nakhon Pathom province. The objective is to improve efficiency of the electronic commerce system for vegetable safety value chain in Nakhon Pathom province. The tools include researcher, in-depth interviews, semistructured model and sub group meeting. The key informants were divided into 3 groups: 1) Vegetable Growers 30 persons 2.those who are involved in business, entrepreneurs, academics and vegetables were 10 and 3) on-line consumers. The total number of 400 people. The study found that e-commerce systems are used to increase marketing channels for farmers to grow safety vegetables in Nakhon Pathom. Guidelines for the development of electronic commerce for vegetable safety value chain in Nakhon Pathom province. The theory is that by continuing to use the Internet in the form of commercial (eMICA). The findings from the research is the involvement of the stakeholders and consumer behavior is an important factor to new findings. In the process of building e-commerce systems for vegetables effectiveness of the value chain to reduce costs. Create intimacy with customers and suppliers As well as providing products and services to meet the needs of consumers properly. The results of the research can be applied in planning and development and raise farmers create sustainable.