Integrated of Sufficiency Economy and Creative tourism for Tourist Attraction Development in Thailand.

Abstract

For the last decade, Thailand’s tourism industry has rapidly expanded while becoming one of the world's top travel destinations driving the country's economy with tourists arriving from all over the world. Entering the Age of Globalization and technology disruption, ease of access to information has had an impact on the fast-changing economic system, culture, society, and environment, and leads us to a modernization world, therefore, leading to changes in the behavior of tourism. To extend the potential of communities’ attractions of becoming sustainable tourist attractions and being able to generate sufficient income for the productive advancement of the country, the communities need to align themselves with the fast-changing world. In this article, the researcher analyzed and synthesized the data from various sources, aiming to portray the integrated knowledge of the Sufficient Economy and creative tourism for sustainable community-based tourism. The researcher analyzed the role-model community that successfully adopted the Sufficient Economy and the creative tourism framework to set an example for other communities to develop their attractions, to accomplish the development goal of Thailand’s 20-year national strategy, which focuses on sustainable development and Thailand 4.0. To promote tourism for the country’s development, this paper emphasized the World Tourism Organization’s goal which encourage every nation to ensure sustainable economic growth and diminish social issues. The goal also aims at optimizing resources for multicultural existence and preserving cultural heritages, which lead to harmonious living.