Guidelines for The Success of Thai scary Movie

Abstract

This research article aims to study the components and film language of successful Thai horror films using a qualitative research methodology. The researcher analyzes concepts of film narrative and film language, integrating them into an analysis of the ten highest-grossing Thai horror films. The findings are synthesized and presented according to the research objectives. The study reveals two main aspects. First, in terms of film narrative, an analysis of plot structures shows that most Thai horror films follow a chronological sequence, with developments progressing through five distinct stages. Regarding the theme, most films embed moral concepts throughout the narrative, often emphasizing morality as a central idea to guide or influence the audience’s thinking. Characters are also crucial to the story, with each type of character playing an essential role in the narrative progression. Second, concerning film language, the study identifies three main uses of color: colors derived from the set, colors from lighting arrangements, and colors from light sources within the scene, as well as colors created through special visual effects. In terms of cinematography, all visual elements are used deliberately to evoke emotions, follow the movement of characters, and support the actors’ dialogues, enhancing the audience’s overall engagement with the film.