An Evaluation of Service Quality Management of Sport Tourism Industry in Thailand
This research aimed to propose a model for enhancement of service quality of sport tourism industry in Thailand. Data were collected from a sample survey of 400 sport tourism business entrepreneurs and clients. A multi-stage sampling was used. Descriptive and regression analytical techniques were employed for data analysis. Three primary dimensions in service quality were identified in sport tourism context: transportation quality, accommodation quality and venue quality. Perceived sport tourism quality effected tourist satisfaction. The management in tourism could apply the findings in delivering services with a view to boost customer satisfaction.
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