The Development of Political Communication Pattern in Information Age of Democrat Party

  • พันเอกหญิง บุญชม
  • พันเอกบุญเอื้อ บุญฤทธิ์
  • จักรีรัตน์ แสงวารี
Keywords: Politics, communication, Democrat Party

Abstract

This study  employed Delphi technique to investigate political communication pattern. The findings of the study could be concluded as follows: the pattern of political communication in the information age of the Democrat Party consisted of three aspects: political aspect, i.e, the role of listening to the people’s opinions and requests, the role of collecting people’s problems and needs and created and conveyed the Party policies; communication aspect, i.e., communication skill, the unity in communication, the leader in communication including public and mass media relations; and technological communication aspect, i.e., technology in building party popularity, technological communication network and technological and innovative communication.

Downloads

Download data is not yet available.

References

Aunnuim, Warawut. (2555) phenomenal digital communication. Journal of the Association of Private Higher Education Institutions, 18 (2), 212.
Bangkok University. (2553). Organizing principle. Handout Management. (Management: MG 112)Department of modern business management. Accessed from https://tulip.bu.ac.th/~nittaya.n/Chapter4.ppt
Berlo, David K.(1960). The Process of Communication. New York : Holt Rinehart&Winstion Inc.
Boonyaratglin, Sonthi . (2552). The characteristics of the political leadership in the present situation. The case study of Bangkok. The course of development politics and elections Class 1. accessed from: https://elib3.ect.go.th/Multim/Aped.
Chaipatub, Satien. (2540). Communication Politics: Social Democracy highlighted. Bangkok. Chulalongkorn University.
Chaichampu, Surat. (October 2555 - March 2556) The application of information technology to improve the organization. Journal of Educational Administration University, Vol. 7 No.1
Froehilch R., Rudiger B. (2006). Framing political public relation: measuring success of political communication strategies in Germany. Public Relation Review. 32(1).
Jared Cohen. (2557). Changing digital world. Bangkok. The Post Publishing Public Company Limited (Thailand).
Kautep, Kanchana. (2557). Innovative Communication for Sustainable Development. Foundation Day 48 for the year 2557, NIDA. Accessed from https://rc.nida.ac.th/ th/https://rc.nida.ac.th/th/attachments/article/118/10.NN.pdf.
Krishnarungsung, Aimon. (2015). Good interpersonal skills with others. Accessible from: www.novabizz.com
Learning Center Rajamangala University of Technology Phra Nakhon. (2553). The importance of organizational development with information technology. Accessed from https://webkm.rmutp.ac.th/ km / 2010/02 / a2-it.
Limmanee, Anuson. (2550). Political parties Thailand. Encyclopedia for young royal majesty in 31 volumes accessed from: http: kanchanapisek.or.th/ kp6 / sub / book.
McNair, Brian. (1999). An Introduction to political Communication 2nd edition, New York ledge
McQuail, D. (1983). Mass communication theory: An introduction. London: Sage pulitican.
Moloney K., Colmer R. (2001). Dose political PR enhance or trivialize democracy? The UK general election 2001 as a contest between presentation and substance. Journal of Marketing Management. 17(9-10).
Napoleon, Hill. (2556).Think & Grow Rich. Accessed from :https://oggoldthailand wordpress.com/AD-think-and-grow-rich/
Nuntawarowath, Nantana. (2557). Political Communication: Theory and Application. Edition 1. Bangkok Edition. Publishers Mass Media.
Prasadtong, Anuchit. (2558). The role and direction of the political parties. Documents Lecture Political development of the Election Commission. Accessible from: https://fdp.ect.go.th/ assets / file / 4672857897a635c1b4123c841719c31b.
Punjaront, Suttichai. (2557). Features of political leaders. Accessible from: www.drsuthichai.com
Pornchai J. Da Man. (2556). The development of human resources. Accessible from: https://www.oknation.net/blog/jedaman/2013/03/29 entry-1.
Saratapapa, Ratima . (2557). Marketing to politics: the triumph of the election?. Technical Electronic Bureau's Office of the Secretary General of Parliament. Accessed from https://www.parlament.go.th/libar
Sangdadsada, Suttawich. (2557). Change the digital world. Edition 1. Nonthaburi. The Post Publishing Public Company Limited (Thailand).
Suanpang, Punnee. (2552). Information Technology and Innovation for Knowledge Management. Bangkok. ED Co., Ltd. (Thailand
Tawipan, Puasansean. (2554). Incumbent politicians in a democratic society. Accessed from : https://boonpengsaepua999.blogspot.com/2011/07/blog-post_11.html
The company Towers Watson. (2558). Characteristics of desirable. The results of Towers Watson: executives of leading companies in the world. Accessed from https://gunrapree com/good_leader.html.
Thomrongthanyawong, Sombat. (2556). American politics. 14. The Bangkok Edition. Publisher SEMA fair.
Ting- in, Supapohn. (2553). Strategic communication Senator (Senator), who served as village chief. Journalism MA thesis, Department Manager Corporate Communication. The journal Science and the Media Thammasat University.
Tingsaput, Kanlaya. (2557). CU leading academic works published on the iTunes U collection cognitive CU distributed worldwide. Center for Innovative Learning Chulalongkorn University. Accessed from https://www.chula.ac.th/th/archive/12904
Tonsagunrung, Kuamtong. (2556). Political parties. Political Database King Prajadhipok's Institute. Accessed from : https://wiki.kpi.ac.th/index.php
Tunsiri, Vichai. (2555). Principles of democracy. In an interview with the Committee on the Promotion of Democracy party. Documents for publishing political communication. Accessible from: https://www.parliament.go.th/ ewtadmin / ewt /parliament_parcy / download / articl e / article_ 20130528005131.pdf.
Watcharasiri, Kitikun. (2558). Political parties and groups of power in Thailand. Accessed from : www.elearning2.utcc.ac.th
Wikibooks textbook for the Free World. (2556). The development of information systems for mosques Korn. Accessed from https://th.wikibooks.org/wiki.
Published
2018-10-11
Section
Research articles