Thai mass media: Ethical consciousness in news reporting in the era of mass media convergence

Authors

  • Wattanee Phoovatis Associate professor

Keywords:

Ethical Consciousness, News Reporting, Era of Media Convergence, Thai Media

Abstract

PURPOSES: To investigate and compare the difference of the ethical consciousness between participants and non-participants in the professional training programs on news reporting in the era of mass media convergence. METHODS: Mixed methodology and the purposive multistage sampling method for the sample of 200 mass media people were adopted. The research instrument used in collecting the data was a questionnaire and an interview schedule to measure the ethical consciousness in news reporting in the mass media convergence era based on nine hypothetical situations. RESULTS: The professional training programs variables indirectly affected ethical consciousness in news reporting. Participants in the professional training programs had an ethical consciousness at a moderate level, while non-participants in professional training programs had an ethical consciousness at a low level. The ethical reasoning in news reporting in the mass media convergence era depended on the situation. THEORY/POLICY IMPLICATIONS: Mass media reporters are advised to report accurate facts to avoid misunderstanding. Even when news reporting goes wrong, reporters have to resolve problems immediately as it is a crucial responsibility of mass media. Data selection and data evaluation should be careful not to affect the rights of offender privacy and victims' families.

Author Biography

Wattanee Phoovatis, Associate professor

School of Communication Arts, Bangkok University

9/1 Moo 1, Phahonyothin Rd, Khlong Nueng, Khlong Luang District, Pathum Thani 12120

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Published

2022-06-15

How to Cite

Phoovatis, W. (2022). Thai mass media: Ethical consciousness in news reporting in the era of mass media convergence. KASEM BUNDIT JOURNAL, 23(1), 28–42. Retrieved from https://so04.tci-thaijo.org/index.php/jkbu/article/view/257535

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Section

Research articles