Thai mass media: Ethical consciousness in news reporting in the era of mass media convergence
Keywords:
Ethical Consciousness, News Reporting, Era of Media Convergence, Thai MediaAbstract
PURPOSES: To investigate and compare the difference of the ethical consciousness between participants and non-participants in the professional training programs on news reporting in the era of mass media convergence. METHODS: Mixed methodology and the purposive multistage sampling method for the sample of 200 mass media people were adopted. The research instrument used in collecting the data was a questionnaire and an interview schedule to measure the ethical consciousness in news reporting in the mass media convergence era based on nine hypothetical situations. RESULTS: The professional training programs variables indirectly affected ethical consciousness in news reporting. Participants in the professional training programs had an ethical consciousness at a moderate level, while non-participants in professional training programs had an ethical consciousness at a low level. The ethical reasoning in news reporting in the mass media convergence era depended on the situation. THEORY/POLICY IMPLICATIONS: Mass media reporters are advised to report accurate facts to avoid misunderstanding. Even when news reporting goes wrong, reporters have to resolve problems immediately as it is a crucial responsibility of mass media. Data selection and data evaluation should be careful not to affect the rights of offender privacy and victims' families.
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