Vol. 23 No. 1: January - June, 2022

View Vol. 23 No. 1: January - June, 2022

Published: 2022-06-20

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Research articles

Marketing strategy: Point of purchase marketing

Panida Chinsuvapala, Nathabhol Khanthachai, Viramol Vestsoonthontap

1 - 12
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The border trade potential in the ASEAN economic community of Thai entrepreneurs in the northern region

Nartraphee Tancho , Krisada Chienwattanasook

13 - 27
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Thai mass media: Ethical consciousness in news reporting in the era of mass media convergence

Wattanee Phoovatis

28 - 42
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The community financial institution models to support the needs of the people and sustained community

Titipong Sirivejphan, Vichai Thosuwanjinda, Boonuae Boonyarit, Wannapa wamanon

43 - 52
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Management approaches of the Public Volunteer Fund in the socially vulnerable care, Nonthaburi province

Janthamas Wongsaree, Bunsom Kesapradist

53 - 65
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Biogas as an alternative energy policy measure : A case study of Nakhon Pathom province

paranee srikvaw, Boonuae Boonyarit, Wannapa wamanon

66 - 77
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Community communication innovation for enhancing eco-tourism potential : A case study of communities in Khlung district, Chantaburi provice

Nisakorn Yindeechan

78 - 88
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Cultural tourism marketing communication management model, Chanthaburi province

Apiwan Sirinantana, Sandusit Brorewongtrakhul, Aungsumarin Suchairatanachoke , Jaray Thuenphuangkaew

89 - 97
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Variables influencing regular blood donation at Thammasat University Hospital

Nichcha Pairatana

98 - 110
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Article review

Richter, N. F., Sinkovics, R. R., Ringle, C. M., and Schlagel, C. (2014). A Critical look at the use of SEM in international business research. International Marketing Reviews, 33(3), 376 – 404.

natthaphon nkhanthachai

111 - 115
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