Logistics management for enhancing competitive advantage in modern wholesale and retail businesses
Keywords:
Logistics management, competitive advantage, wholesale and retail, supply chainAbstract
PURPOSSES : To explore the challenges and barriers in logistics management that impact the competitiveness of modern wholesale and retail businesses, and to identify strategic logistics practices that create business advantages under current market conditions in Thailand. METHODS : Qualitative research approach. Data were collected through in-depth interviews with 25 key informants and a focus group involving 20 participants, including executives from department stores and supermarkets, as well as academics and logistics experts. RESULTS : Modern wholesale an retail businesses were facing difficulties in warehouse management, transportation systems that did not meet with customer needs, a lack of decision-supporting information technology, and operational disruptions due to the COVID-19 pandemic. THEORETICAL/POLICY IMPLICATIONS : Strategic directions for wholesale and retail sectors include investment in logistics technologies—such as real-time tracking systems, the use of Big Data and artificial intelligence (AI), and enhancing supply chain collaboration to improve agility and cost efficiency. These approaches are essential for increasing resilience and maintaining a competitive edge in a dynamic market environment.
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