The Strategies Management and the Successful of Aged Care Business Providers in Bangkok Metropolitan Areas

Abstract

This article aimed 1) to examine the characteristics of the aged care business providers in Bangkok and the metropolitan area, 2) to investigate the key factors contributing to the success of managing the aged care business providers, and 3) to identify the strategic management and success of the aged care business providers in Bangkok and the metropolitan area. This research employed a mixed-methods approach, incorporating both quantitative and qualitative methodologies; the quantitative component involved data collection from a sample of 390 participants using questionnaires. The data were analyzed using percentage, mean, standard deviation, and multiple regression analysis; the qualitative component consisted of in-depth interviews with a total of 30 key informants, and content analysis was conducted, and the data were organized and presented in a descriptive form.

The research findings were as follows: 1) the current conditions, namely, political, economic, pandemic-related, and technological factors, had influenced the operations of the aged care business providers in Bangkok and the metropolitan area, particularly in terms of adaptation and preparedness. However, the number of such facilities remains relatively low compared to the growing elderly population; 2) human resource management, the strategic management and success of the aged care business providers, service quality management, and the characteristics of elderly care home entrepreneurs have influenced the characteristics of the success of the aged care business providers in Bangkok and the metropolitan area by predictive equation accounts for 72% of the variance; and 3) practical guidelines, including problem-solving approaches that were not overly constrained by organizational regulations, along with customer referrals and the establishment of business credibility, enhance customer confidence in operational efficiency. These factors directly influenced the strategic management and success of the aged care business providers in Bangkok and the metropolitan area, respectively.