Variables that affect public sector organizational performance Case study of Bangkok Metropolitan Administration’s District Offices


  • สุวัจน์ ด่านสมบูรณ์
  • วรรณโณ ฟองสุวรรณ


Strategic Public Marketing Managerial, High Performance Organization, Transformational Leadership


This research study is concerned with the analysis of the Bangkok Metropolitan Administration’s (BMA) District Offices using a structural equation modelling to determine the variables that affect public sector organizational performance.  Three hundred and forty (340) quantitative samples were drawn from all 50 of Bangkok’s BMA districts using simple random sampling (Purposive Sampling) while using Partial Least Square (PLS-Graph) software to apply structural equation modeling (SEM) analysis.

            The research found that there are three factors determining BMA’s strategy. They are transformational leadership, strategic public marketing, and high performance organization.

            The first element, public sector marketing factors has a direct and positive influence on BMA’s performance. The second, transformational leadership has been shown to have a positive although indirect effect through variables in their high performance organization. It was also that high performance organization discovered able to keep pace with the flow of change and how to run a modern government efficiently and flexibly were crucial factors as well. These were important in achieving the goals of satisfying the constituency and optimizing public sector resources.






บทความวิจัย (Research Article)