Lifestyle Patterns Influencing Behavior of Using the Krung Sri Frist Choice Cash Card among the Working People in Bangkok Metropolitan

Abstract

The purposes of research aim (1) to study the demographic factor relating to behaviors of using the Frist Choice cash card among the working people in Bangkok metropolitan (2) to study lifestyle patterns relating to behaviors of using the Frist Choice cash card among the working people in Bangkok metropolitan (3) to study the satisfaction of using the Frist Choice cash card among the working people in Bangkok metropolitan. The research methodology was survey research and used questionnaires as a research tool for collecting data with 400 working people by using purposive sampling in order to select each 40 respondents within 10 branches of Bank of Ayudhaya Public Company Limited in Bangkok metropolitan. The result found that most of participants were female 210 people (52.50%) and male 190 people (47.5%). The most of age in between 25-30 years were 159 people (39.80%). Most of them 311 people (77.75%) were single. Most of careers 318 people (79.50%) were private employees. Most of educations in undergraduate level were 229 people (57.30%). Having income per month in 8,001-15,000 baht were 212 people (53%). Most of them had the lifestyle patterns in term of liking to do some activities with family in high level of satisfaction (= 3.85).  Furthermore they gave the interest/importance of work achievement/ study at most level of satisfaction (= 4.32); including they considered that they had opinion in term of getting convenience from using the cash card at most (= 4.33).  The hypothesis testing results revealed that lifestyle patterns had significant related with behavior of using the Frist Choice cash card at the 0.05 significant levels. Also lifestyle patterns had partial significant such as activities and Interest/Importance related with behavior of using the Frist Choice cash card at the 0.01 significant levels.