Factors Influencing Users’ Intention towards Using Standard QR Code System in Muang Thong Thani Area

Abstract

This research aimed to study levels of standard QR Code awareness, attitude on standard QR Code system, acceptance of standard QR Code system, and users’ intention to use standard QR Code system in Muang Thong Thani, and to study the influence of users’ intention to use standard QR Code system in Muang Thong Thani. The 200 samples were service users in Muang Thong Thani derived from convenience sampling. The research instrument was a questionnaire with a reliability between 0.846- 0.959. The data was statistically analysed by mean, standard deviation, and structural equation modeling. The research results were as follow: 1) Users in Muang Thong Thani had standard QR Code awareness, attitude on standard QR Code system, acceptance of standard QR Code system at the level of “much” and the intention to use standard QR Code system of users in Muang Thong Thani was at the level of “average”. 2) The standard QR Code awareness, attitude on standard QR Code system, acceptance of standard QR Code system had positive influence to the intention to use standard QR Code system of users in Muang Thong Thani. The casual factors composed of standard QR Code awareness, attitude on standard QR Code system, acceptance of standard QR Code system was able to describe to variance of the users’ intention to use standard QR Code system in Muang Thong Thani at 55.4%.