Business Environment Turbulence in New Era and the Coping Concepts


  • Siripak Siritho


Uncertainty, Turbulence, Early Warning, Environmental Scanning


Most business companies get used to a traditional operation. Under the unexpected situation or some crisis; which may be defined as turbulence, they will usually use the assumption of a wait and see policy until they have solid information to support their response or any decision making.  However, the business environments have currently been changing much faster than in the past.  Some changes can be predictable while the others may be unpredictable, resulting in severe damage for the unprepared companies. Therefore, business companies should develop a system or tools that can help reducing such risk and impact from the turbulence.  In this paper, the concept of uncertainty which is the basis for uncertainty management concept and the driving forces for business turbulence was reviewed. The guideline and the tools to cope with business environment uncertainty were also proposed.  Early warning and environmental scanning are the examples of these tools or techniques that may help business to identify risks or weak signals before the inflection point so that business will have more time to prepare or plan better responses.


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