The effect of business networking on the business performance through the technology capability and innovation in the transportation business of Thailand


  • Nuanluk Sangperm


Parallel-Mediation Model, Business Networking, Technology Capability, Innovation, Business Performance


The objectives of this research are to: 1) verify the influence of business networking, technology capability, and innovation, on business performance in transportation business of Thailand; and 2) examine the influence of technology capability and innovation as parallel mediators on the influence of business networking and business performance in the transportation business of Thailand. The quantitative method was applied using the parallel-mediation model to evaluate the empirical results. The sample consisted of 220 managers who work in Thai transportation businesses.

The findings indicate the following: 1) business networking, technology capability, and innovation have an influence on business performance; and 2) business networking wields an indirect influence on business performance through technology capability and innovation as parallel mediators.


Abbas, J., Saqlain, R., Nurunnabi, M., Minai, M.S., and Bano, S. 2019. The Impact of Entrepreneurial Business Networks on Firms' Performance Through a Mediating Role of Dynamic Capabilities. Sustainability. Vol. 11. No. 11. 3006.

Acquaah, M. 2011. Business Strategy and Competitive Advantage in Family Businesses in Ghana: The Role of Social Networking Relationships. Journal of Developmental Entrepreneurship. Vol.16 No. 1. 103 - 126.

Ahmed, W., Najmi, A., and Ikram, M. 2020. Steering Firm Performance Through Innovative Capabilities: A Contingency Approach to Innovation Management. Technology in Society. Vol. 63. 101385.

Ahola, T., Aaltonen, K., Artto, K., and Lehtinen, J. 2019. Making Room to Manoeuvre: How Firms Increase Their Influence with Others in Business Networks. Industrial Marketing Management. Vol. 91. 686 - 700.

Akintimehin, O. O., Eniola, A. A., Alabi, O. J., Eluyela, D. F., Okere, W., and Ozordi, E. 2019. Social Capital and Its Effect on Business Performance in The Nigeria Informal Sector. Heliyon. Vol. 5. No. 7. e02024.

Ali, Z., Zwetsloot, I. M., and Nada, N. 2019. An Empirical Study to Explore The Interplay of Managerial and Operational Capabilities to Infuse Organizational Innovation in SMEs. Procedia Computer Science. Vol. 158. 260 - 269.

Arbuckle, J.L. 1997. AMOS Users’ Guide. Version 3.6. Chicago: Smallwaters Corporation.

Arun R. 2015. Fit and Misfit of Plural Sourcing Strategies and IT-Enabled Process Integration Capabilities: Consequences of Firm Performance in the U.S. Electric Utility Industry. MIS Quarterly. Vol. 39 No. 4. 865 - 885.

Blazkova, H. 2011. Telling Tales of Professional Competence: Narrative in 60-Second Business Networking Speeches. The Journal of Business Communication. Vol. 48. No. 4. 446 - 463.

Boniface, B., Gyau, A., and Stringer, R. 2012. Linking Price Satisfaction and Business Performance in Malaysia's Dairy Industry. Asia Pacific Journal of Marketing and Logistics. Vol. 24. No. 2. 288 - 304.

Boso, N., Story, V. M., and Cadogan, J. W. 2013. Entrepreneurial Orientation, Market Orientation, Network Ties, and Performance: Study of Entrepreneurial Firms in A Developing Economy. Journal of Business Venturing. Vol. 28. No. 6. 708 - 727.

Boukerche, A., Tao, Y., and Sun, P. 2020. Artificial Intelligence-Based Vehicular Traffic Flow Prediction Methods for Supporting Intelligent Transportation Systems. Computer Networks. Vol. 182. 107484.

Brown, M.W. and Cudeek, R. 1993. Alliterative Ways of Assessing Model Fit, In Testing Structural Equation Model. New Jersey: Sage Publication.

Byrne, B. M. 2001. Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming. New Jersey: Lawrence Erlbaum Associated.

Camisón, C., and Villar-López, A. 2014. Organizational Innovation as an Enabler of Technological Innovation Capabilities and Firm Performance. Journal of Business Research. Vol. 67. No.1. 2891 - 2902.

Capon, N., Farley, J. U., and Hoenig, S. 1990. Determinants of Financial Performance: A Meta-Analysis. Management Science. Vol. 36. No. 10. 1143 - 1159.

Coenen, L., and López, F. J. D. 2010. Comparing Systems Approaches to Innovation and Technological Change for Sustainable and Competitive Economies: An Explorative Study into Conceptual Commonalities, Differences and Complementarities. Journal of Cleaner Production. Vol. 18. No. 12. 1149 - 1160.

Cohen, J. F., and Olsen, K. 2013. The Impacts of Complementary Information Technology Resources on the Service-Profit Chain and Competitive Performance of South African Hospitality Firms. International Journal of Hospitality Management. Vol. 34.

- 254.

Cronbach, L. J. 1951. Coefficient Alpha and The Internal Structure of Tests. Psychometrika. Vol. 16. No. 3. 297 - 334.

Degerstedt, L. 2015. Social Competitive Intelligence-Socio-Technical Themes and Values for The Networking Organization. Journal of Intelligence Studies in Business. Vol. 5. No. 3. 5 - 34.

Di, H. 2020. Logistics Management Inventory Model Based on 5G Network and Internet of Things System. Microprocessors and Microsystems. 103429.

Diamantopoulos, A. and Siguaw, J. A. 2000. Introducing LISREL: A guide for the uninitiated. Thousand Oaks. CA: Sage.

Dogliotti, S., García, M. C., Peluffo, S., Dieste, J. P., Pedemonte, A. J., Bacigalupe, G. F., Scarlato, M., Alliaume, F., Alvarez, J., Chiappe, M., and Rossing, W.A.H. 2014. Co-Innovation of Family Farm Systems: A Systems Approach to Sustainable Agriculture. Agricultural Systems. Vol. 126. 76 - 86.

Doll, W. J., Xia, W. and G. Torkzadeh. 1994. A confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument. MIS Quarterly. Vol. 18. No. 4. 453 - 461.

Donbesuur, F., Ampong, G. O. A., Owusu-Yirenkyi, D., and Chu, I. 2020. Technological Innovation, Organizational Innovation and International Performance of SMEs: The Moderating Role of Domestic Institutional Environment. Technological Forecasting and Social Change. Vol. 161. 120252.

Drucker, P. F. 1985. The Discipline of Innovation. Harvard Business Review. Vol. 68. No. 4. 67 - 72.

Fafchamps, M., and Minten, B. 2002. Returns to Social Network Capital Among Traders. Oxford Economic Papers. Vol.54. No. 2. 173 - 206.

Fieldsend, A. F., Cronin, E., Varga, E., Biró, S., and Rogge, E. 2020. Organisational Innovation Systems for Multi-Actor Co-Innovation in European Agriculture, Forestry and Related Sectors: Diversity and Common Attributes. NJAS - Wageningen Journal of Life Sciences. Vol. 92. 100335.

Florin, J., Lubatkin, M., and Schulze, W. 2003. A Social Capital Model of High-Growth Ventures. Academy of Management Journal. Vol. 46. No. 3. 374 - 384.

Fornell, C., and Larcker, D., F. 1981. Structural Equation Model with Unobservable Variables and Measurment Error: Algebra and Statistics. Journal of Marketing Research.

Vol. 18. No. 3. 382 - 388.

García-Morales, V. J., Jiménez-Barrionuevo, M. M., and Gutiérrez-Gutiérrez, L. 2012. Transformational Leadership Influence on Organizational Performance Through Organizational Learning and Innovation. Journal of Business Research. Vol. 65. No. 7. 1040 - 1050.

Hair, J. F., Anderson, R. E., Babin, B. J., and Black, W. C. 2010. Multivariate Data Analysis: A Global Perspective. 7th ed. New Jersey: Pearson Education.

Hàkasson, H. 1987. Industrial Technological Development: A Network Approach. London: Croom Helm Ltd.

Håkansson, H. 1982. International Marketing and Purchasing of Industrial Goods– An Interaction Approach. London: John Wiley and Sons Ltd.

Halim, H. A., Ahmad, N. H., Ramayah, T., and Hanifah, H. (2014). The Growth of Innovative Performance Among SMEs: Leveraging on Organisational Culture and Innovative Human Capital. Journal of Small Business and Entrepreneurship Development. Vol. 2. No. 1. 107 - 125.

Hareebin, A., Aujirapongpan, S., and Siengthai, S. 2016. The Network-Based Capability and Innovative Capabilities of Small and Medium-Sized Enterprises (SMEs). Executive Journal. Vol. 36. No. 2. 79 - 88.

Hedvall, K., Jagstedt, S., and Dubois, A. 2019. Solutions in Business Networks: Implications of An Interorganizational Perspective. Journal of Business Research. No. 104. 411 - 421.

Heidari, A., Yazdani, H. R., Saghafi, F., and Jalilvand, M. R. 2018. A Systematic Mapping Study on Tourism Business Networks. European Business Review. Vol. 30. No. 6. 676-706.

Higgins, J. M. 1995. Innovate or Evaporate: Test and Improve Your Organization's IQ: Its Innovation Quotient. New York: New Management.

Kalkan, A., Bozkurt, Ö. Ç., and Arman, M. 2014. The Impacts of Intellectual Capital, Innovation and Organizational Strategy on Firm Performance. Procedia-Social and Behavioral Sciences. Vol. 150. 700 - 707.

Keller, W. 2004. International Technology Diffusion. Journal of Economic Literature. Vol. 42. No. 3. 752 - 782.

Khayamim, R., Shetab-Boushehrib, S.-N., Hosseininasab, S.-M., and Karimi, H. 2020. A Sustainable Approach for Selecting and Timing The Urban Transportation Infrastructure Projects in Large-Scale Networks: A Case Study of Isfahan, Iran. Sustainable Cities and Society. Vol. 53. 101981.

Kim, N., and Shim, C. 2018. Social Capital, Knowledge Sharing and Innovation of Small-and Medium-Sized Enterprises in A Tourism Cluster. International Journal of Contemporary Hospitality Management. Vol. 30. No. 6. 2417 - 2437.

Klerkx, L., van Mierlo, B., and Leeuwis, C. 2012. Evolution of Systems Approaches to Agricultural Innovation: Concepts, Analysis and Interventions. Farming Systems Research into the 21st Century: The New Dynamic. Dordrecht: Springer.

Langviniene, N. and Daunoraviciute, I. 2015. Factors Influencing the Success of Business Model in the Hospitality Service Industry. Procedia - Social and Behavioral Sciences. Vol. 213. 902 – 910.

Lee, Y. K., Kim, S. H., Seo, M. K., and Hight, S. K. 2015. Market Orientation and Business Performance: Evidence from Franchising Industry. International Journal of Hospitality Management. Vol. 44. 28 - 37.

Lin, D., Wood, L. C., and Lu, Q. 2012. Improving Business Incubator Service Performance in China: The Role of Networking Resources and Capabilities. The Service Industries Journal. Vol. 32. No. 13. 2091 - 2114.

Lukinskiy, V., and Pletneva, N. 2018. Impact of Solutions for Goods Transportation on Business Efficiency and Traffic Safety. Transportation Research Procedia. Vol. 36. 459 - 464.

Lundvall, B.-Å. 2010. National Systems of Innovation: Toward a Theory of Innovation and Interactive Learning. London: Anthem Press.

Madden, T. J., and Dillon, W. R. 1982. Causal Analysis and Latent Class Models: An Application to A Communication Hierarchy of Effects Model. Journal of Marketing Research. Vol. 19. 472 - 490.

Mazzanti, M., Pini, P., and Tortia, E. 2006. Organizational Innovations, Human Resources and Firm Performance: The Emilia-Romagna Food Sector. The Journal of Socio-Economics. Vol. 35. No. 1. 123 - 141.

McCarthy, J., and Wright, P. 2004. Technology as Experience. Interactions. Vol. 11. No. 5.

- 43.

Montalvan-Burbano, N., Plaza-Ubeda, J. A., Perez-Valls, M., and Sabando-Vera, D. 2019. Dataset on Organizational Innovation Aoand Its Determinants in The SMEs Hotels. Data in Brief. Vol. 26. 104352.

Naidoo, J. 2010. Firm Survival Through a Crisis: The Influence of Market Orientation, Marketing Innovation and Business Strategy. Industrial Marketing Management.

Vol. 39. No. 8. 1311 - 1320.

Nederlof, E. S., Wongtschowski, M., and van der Lee, F. 2011. Putting Heads Together: Agricultural Innovation Platforms in Practice. Amsterdam: KIT Publishers.

Ni, W., and Sun, H. 2019. The Effect of Sustainable Supply Chain Management on Business Performance: Implications for Integrating The Entire Supply Chain in The Chinese Manufacturing Sector. Journal of Cleaner Production. Vol. 232. 1176 - 1186.

Nunnally, J. C. and Bernstein, I. H. 1994. The Assessment of Reliability. Psychometric Theory. Vol. 3. 248 - 292.

Öberg, C. 2019. The Role of Business Networks for Innovation. Journal of Innovation and Knowledge. Vol. 4. No. 2. 124 - 128.

O'Sullivan, D., and Dooley, L. 2008. Applying Innovation: California: Sage Publications.

Owolabi, O., and Pal, S. 2013. Does Business Networking Boost Firms’ External Financing Opportunities? Evidence from Central and Eastern Europe. Applied Financial Economics. Vol. 23. No.5. 415 - 432.

Parida, V., Pesämaa, O., Wincent, J., and Westerberg, M. 2017. Network Capability, Innovativeness, and Performance: A Multidimensional Extension for Entrepreneurship. Entrepreneurship and Regional Development. Vol. 29. No. 1 - 2. 94 - 115.

Prem, E. 2014. Identifying International Research Cooperation Capabilities in Information and Communication Technologies. Science and Public Policy. Vol. 41. 658 – 672

Rai, A., Arikan, I., Pye, J., and Tiwana, A. 2015. Fit and Misfit of Plural Sourcing Strategies and IT-Enabled Process Integration Capabilities: Consequences of Firm Performance in The US Electric Utility Industry. Mis Quarterly. Vol. 39. No. 4. 865 - 886.

Saleh, A. S. and Harvie, C. 2010. The Impact of Networking of Business Performance: A Case Study of Malaysian SMEs. Academy of Taiwan Business Management Review. Vol. 6 . No. 4. 74 - 85.

Schoonjans, S. 2013. Discourse Markers and Modal Particles: Categorization and Description. Amsterdam: John Benjamins.

Serrano, C. 2016. The Compensatory Interaction Between User Capabilities and Technology Capabilities in Influencing Task Performance: An Empirical Assessment in Telemedicine Consultations. MIS Quarterly. Vol. 40 No. 3. 597 - 621.

Shin, W. S.. 2019. The Impact of Technological Innovation Capacity on Business Performance — Focusing on The Moderating Effect of Technical Commercialization Capacity —. Management and Information Systems Review. Vol. 38. No. 1. 225 – 239.

Simon, A., and Petnji Yaya, H.,L. 2012. Improving Innovation and Customer Satisfaction through Systems Integration. Industrial Management and Data Systems. Vol. 112. No. 7. 1026 – 1043.

Suriyapperuma, H. P., Khatibi, A., and Yajid, M. B. 2015. The Impact of Business Networking on SME Performance: Development of a Conceptual Framework. International Journal of Management Sciences and Business Research. Vol. 4. No. 2. 40 - 53.

Tajeddini, K., Martin, E., and Ali, A. 2020. Enhancing Hospitality Business Performance: The Role of Entrepreneurial Orientation and Networking Ties in a Dynamic Environment. International Journal of Hospitality Management. Vol. 90. 102605.

Tajeddini, K., and Trueman, M. 2014. Perceptions of Innovativeness among Iranian Hotel Managers. Journal of Hospitality and Tourism Technology. Vol. 5 No. 1. 62 - 77.

TDRI. 1989. The Development of Thailand’s Technological Capability in Industy. Bangkok: The World Bank.

Tidd, J., and Bessant, J. R. 2018. Managing Innovation: Integrating Technological, Market and Organizational Change. New Jersey: John Wiley and Sons.

Tinoco, J. K. 2010. Marketing Innovation: The Unheralded Innovation Vehicle to Sustained Competitive Advantage. International Journal of Sustainable Strategic Management. Vol. 2. No. 2. 168.

Van Lancker, J., Mondelaers, K., Wauters, E., and Van Huylenbroeck, G. 2016. The Organizational Innovation System: A Systemic Framework for Radical Innovation at The Organizational Level. Technovation. Vol. 52. 40 - 50.

Walter, A., Auer, M., and Ritter, T. 2006. The Impact of Network Capabilities and Entrepreneurial Orientation on University Spin-Off Performance. Journal of Business Venturing. Vol. 21. No. 4. 541 - 567.

Wang, Lo, Zhang, and Xue. 2006. How Technological Capability Influences Business Performance: An Integrated Framework Based on The Contingency Approach. Journal of Technology Management in China. Vol. 1. No. 1. 27 - 52.

Zacca, R., Dayan, M., and Ahrens, T. 2015. Impact of Network Capability on Small Business Performance. Management Decision. Vol. 53. No. 1. 2–23

Zheng, Y., Hu, R., Fung, S.-f., Yu, C., Long, G., Guo, T., and Pan, S. 2020. Clustering Social Audiences in Business Information Networks. Pattern Recognition. Vol. 100. 107126.






บทความวิจัย (Research Article)