The Influence of Attitudes on Usage Behavior of Kratom Consumers in Thailand
Keywords:
Kratom, Attitudes towards the Use, Usage Behavior, Subjective Norms, Ability to Control Behavior, การรับรู้ถึงการควบคุมพฤติกรรมของตนเองAbstract
This research aims to study influence of attitudes on Kratom usage behavior through both direct and indirect effects; the indirect effects were investigated through conformity to subjective norms and the ability to control behavior. The population used in the study was Kratom consumers in the area under the supervision of the Institute for Survey and Monitoring of Narcotic Crops, Office of the Narcotics Control Board (ONCB), in 135 villages/communities located in 8 provinces of the Southern Region namely Nakhon Si Thammarat, Krabi, Phang Nga, Surat Thani, Ranong, Chumphon, Trang, and Phatthalung and 2 provinces in the Central Region, namely Nonthaburi and Pathum Thani. The samples used in the research were 255 people aged 20 years and above who are consuming or had consumed kratom. The tool used for collecting the data was a questionnaire. The data were processed and analyzed by statistical package. The descriptive statistics analyzed basic statistical values such as frequency, percentage, mean, and standard deviation, while the inferential statistics analyzed the indices of conformity for the Structural Equation Model such as Related Chi square, Adjusted Goodness of Fit Index (AGFI), and Root Mean Square Error of Approximation (RMSEA), and analyzed the regression coefficients of variable. The results of the study revealed that attitudes towards the use of Kratom had the direct influence on consumer behavior, subjective norms, and perceived behavior control, but did not have an indirect effect on subjective norms, and perceived behavior control.
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