Development and Enhancement of Products to Add Value to Palm Bark-Dyed Fabric in Alignment with Market Acceptance Leading to Commercial Production
Keywords:
development and enhancement of products, value-added, palmyra palm bark-dyed fabric, market acceptanceAbstract
The objectives of this research were: 1) to study the potential and management readiness of the Palmyra palm bark-dyed fabric product group in Phetchaburi, 2) to study purchasing behavior, patterns, and factors affecting purchasing decisions, and 3) to develop product prototypes from Phetchaburi's Palmyra palm bark-dyed fabric. This study employed a research and development methodology. The research samples consisted of 15 group members and producers of Palmyra palm bark-dyed fabric products, 400 consumers, and 5 experts. The research instruments included interviews, questionnaires, and evaluation forms. The statistics used in the research were percentage, mean, standard deviation, t-test, F-test and content analysis. The research findings revealed that the group possessed potential and management readiness to develop Palmyra palm bark-dyed fabric products with modern, identifiable designs that met consumer demands and standards. Regarding purchasing behavior for Palmyra palm bark-dyed fabric products, consumers placed the highest importance on product quality. The development of processed Palmyra palm bark-dyed fabric should focus primarily on clothing and apparel products. The main reasons for purchasing were supporting community products and appreciation for local uniqueness. The development of Palmyra palm bark-dyed fabric products maintained identity, quality, beauty, and utility under the brand name "Chex-Khow," which means "thank you" in Karen language. The research benefits include enabling group members and community entrepreneurs to use the Palmyra palm bark-dyed fabric product prototypes developed through this research as guidelines for product development to create market value for commercial purposes.
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ข้อความ ข้อคิดเห็น ข้อมูล เนื้อหา รูปภาพ แผนภูมิ แผนผัง เป็นต้น ที่ปรากฏและแสดงในบทความต่างๆ ในวารสารบริหารธุรกิจเทคโนโลยีมหานคร ถือเป็นความรับผิดชอบโดยตรงของผู้เขียนบทความนั้นๆ มิใช่เป็นความรับผิดชอบใดๆ ของวารสารบริหารธุรกิจเทคโนโลยีมหานคร และมหาวิทยาลัยเทคโนโลยีมหานคร
บทความที่ตีพิมพ์ในวารสารบริหารธุรกิจเทคโนโลยีมหานคร ถือเป็นลิขสิทธิ์เฉพาะของคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีมหานคร หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนใดส่วนหนึ่งไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับการอนุญาตเป็นลายลักษณ์อักษรจากคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีมหานครก่อนเท่านั้น
