Driving Business with an Economic Model for Sustainable Development A Case Study: Chiang Mai Rock Climbing Adventure Company Limited
Keywords:
Economic Model, Sustainability Development, BCG Model, Sport Business, Sport TourismAbstract
The objectives of this research are to examine the operations of Chiang Mai Rock Climbing Adventure Company Limited (CMRCA) and to validate a structural equation model of the economic model for sustainable development in relation to the company’s performance. A mixed-methods approach was employed. The qualitative research involved in-depth interviews with 16 purposively selected executives of CMRCA to explore the company’s operations in accordance with the economic model for sustainable development. The quantitative research was conducted to survey the actual operational conditions using questionnaires distributed to 396 stakeholders of CMRCA. Qualitative data were analyzed using grounded theory and inductive reasoning, while quantitative data were analyzed using confirmatory factor analysis and structural equation modeling.
The results revealed that the sample group perceived the operations of CMRCA at a high level, with financial aspects rated highly and non-financial aspects rated the highest. The structural equation model of the economic model for sustainable development and its impact on the company's performance was found to be consistent with the empirical data, comprising 25 variables and 5 confirmed factors. The green economy significantly influenced both financial and non-financial performance.The value of this research lies in demonstrating the relationship between the economic model for sustainable development and business performance in the sports industry, thereby fostering confidence among entrepreneurs to drive their businesses in alignment with the economic model for sustainable development.
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ข้อความ ข้อคิดเห็น ข้อมูล เนื้อหา รูปภาพ แผนภูมิ แผนผัง เป็นต้น ที่ปรากฏและแสดงในบทความต่างๆ ในวารสารบริหารธุรกิจเทคโนโลยีมหานคร ถือเป็นความรับผิดชอบโดยตรงของผู้เขียนบทความนั้นๆ มิใช่เป็นความรับผิดชอบใดๆ ของวารสารบริหารธุรกิจเทคโนโลยีมหานคร และมหาวิทยาลัยเทคโนโลยีมหานคร
บทความที่ตีพิมพ์ในวารสารบริหารธุรกิจเทคโนโลยีมหานคร ถือเป็นลิขสิทธิ์เฉพาะของคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีมหานคร หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนใดส่วนหนึ่งไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับการอนุญาตเป็นลายลักษณ์อักษรจากคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีมหานครก่อนเท่านั้น
