Multi-Agent Interaction in the Digital Entrepreneurial Ecosystem and Digital Re-Entrepreneurial Intention in Jiangxi Province, China: The Roles of Opportunity Belief and Episodic Future Thinking
Keywords:
Multi-agent interaction within the Digital Entrepreneurial Ecosystem, Digital Re-Entrepreneurial Intention, Opportunity Belief, Episodic Future ThinkingAbstract
Understanding how to prompt entrepreneurs' re-entry into digital entrepreneurship is the key to revitalizing the future economy.The interaction among multiple external agents is related to re-entrepreneurship. Therefore, this study investigated the relationship between multi-agent interaction within the digital entrepreneurial ecosystem and digital re-entrepreneurial intention in Jiangxi Province, China, and the moderating roles of opportunity belief and episodic future thinking. The data were collected from digital entrepreneurs in Jiangxi Province, China, in May 2024 using purposive sampling methods. A total of 327 valid questionnaires were obtained, yielding a validity rate of 93.42%.
The results show that multi-agent interaction within the digital entrepreneurial ecosystem, particularly interactions among digital entrepreneurs, government, partner companies, digital users, intermediaries, universities, and research institutes, is positively correlated with the digital re-entrepreneurial intention in Jiangxi Province, China. Opportunity belief does not have a moderating effect on this relationship, whereas episodic future thinking has a significantly positive moderating effect. This indicates that entrepreneurs in Jiangxi Province, China, require not only effective multi-agent interaction within the digital ecosystem but also the ability to envision the future in order to fully enhance their intention to continue entrepreneurship in the online environment.Therefore, it is suggested that within the digital entrepreneurship ecosystem, the focus should be on building policies to support digital re-entrepreneurs, as well as special training programs for them to build episodic future thinking, in order to effectively enhance the success rate of digital re-entrepreneurship in the digital ecosystem. Finally, the research findings can effectively promote digital re-entrepreneurship among entrepreneurs and provide valuable support to future local digital economy practices in Jiangxi Province, China, thereby making a certain theoretical and practical contribution.
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