Northeastern Culture and the return of Thai Country Music

Abstract

This research is to study the characteristics and usage of language and content criticism of Thai country music by studying from the Northeastern country

song with over 100 million views on YouTube from 2016 to 2018, totaling 40 Songs to analyze the content of country music that reflects Northeastern culture. Come as information in research In which each song has hidden values Life As well as Northeastern culture. The researcher interprets Content analysis The language of country music that reflects northeastern culture. This research is qualitative research. The use of in-depth interviews. Key Informant, people involved in Isan country music By using 4 specific sampling groups which are 1) 3 Isan folk songwriters 2) 3 artist planners 3) 3 Northeastern country music singers 4) Listener group (with 5 years listening to music Go) 10 people. It was found that the usage of language in Northeastern country songs has a distinctive language. In terms of language, easy to understand, clear in words, words of beauty, as well as emotional words Liking the audience a few times they can sing Straightforward language As for the analysis of the content of country music that reflects Northeastern culture, it is the reflection of love. Reflections on culture and way of life of people in Northeastern society