Political Communication Strategies of the Future Forward Party in the Election of the House of Representatives Campaign, 2019

Authors

  • Supahttra Somphiphong Master of Political Science Program Department of Political Science College of Politics and Government Suan Sunandha Rajabhat University
  • Wijittra Srisorn College of Politics and Government Suan Sunandha Rajabhat University
  • Sirot Bhaksuwan College of Politics and Government Suan Sunandha Rajabhat University

Keywords:

Communication strategy, Political communication, Future Forward Party

Abstract

The purpose of this research was 1. To study the political communication strategies of the Future Forward Party in the election campaign. Member of the House of Representatives, 2019 and 2. To study the guidelines for the election of members of the House of Representatives of the New Future Party. This was a qualitative research using in-depth interviews from 3 main contributors: Group 1 A sample group of political organizations 7 people Group 2 Mass media group of 5 people Group 3 Group of people or citizens of 10 people Total 22 people The collected data were then used for descriptive analysis, summarizing and discussion. From the study, the results showed that; New Future Party's political communication strategy in the 2019 election of members of the House of Representatives found that The party leads the policy and builds the image of the election candidates as a political product competition. Using marketing principles, marketing techniques and strategies Whose goal is the support of the people Draws the attention of the people to see the concept of the party Use modern communication channels such as Facebook, Instagram, You tube effectively. Facebook live is informative, interesting and addictive. Using media to widespread exposure to various problems of the people. Guidelines for the election of members of the House of Representatives of the New Future Party Found that the concept of political marketing Selling the policies of political parties used in the election campaign For voters to trust and believe in political parties An important approach is to categorize voter market segments. Candidate or party positioning and political marketing strategies. And classify political marketing strategies Including political products Push marketing Incentive Marketing And a poll As well as taking the factors that affect them as supporting factors, whether it is the technology factor Political structural factors And factors of power, etc. This strategy has received a lot of votes from the people.

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Published

2021-10-02

Issue

Section

บทความวิจัย (Research article)

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