Health Tourism Service Pattern in New Era

Abstract

Tourism trend in new era most tourists concerned more on health care. Interestingly, Thailand is one of health tourism destination choice for foreign tourists. As the health tourism industry is growing, services focus on the marketing mix, including (1) products that are internationally standardized (2) low service prices (3) places with tourist attractions for relaxation and treatment. (4) promotion such as the preparation of a health vacation travel package together with the provision of medical services from specialist doctors (5) people who have experience and excellent medical skills in providing service to patients abroad, including staff to provide advices and comprehensive services (6) process quality medical services (7) physical evidence with a suitable environment, feel relaxed and diffusion such as communication technology adoption for serving tourists