The Marketing Strategies Affect Tourism Achievement, Traces of Civilization Ancient Khmer Nakhonchaiburin Provincial Group

Abstract

This research aimed to study the The level of Marketing Strategies and The level of Tourism Achievement, Traces of Civilization Ancient Khmer Nakhonchaiburin Provincial Group and to study the relationship The Marketing Strategies  Affect Tourism Achievement, Traces of Civilization Ancient Khmer Nakhonchaiburin Provincial Group, The population used in the research was tourists who traveled to the Ancient Khmer Civilization Nakhonchaiburin Provincial Group in 2020. The total number of tourists in all 4 provinces was 15,124,390 people. The samples were obtained using Yamane's formula, i.e. tourists visiting Nakhon Ratchasima Province. Chaiyaphum Province Buriram Province and Surin Province, 400 people The research instrument was a questionnaire. The questionnaire reliability was .91. The statistic used to test the hypothesis was Pearson Product Moment Correrations Cofficient. The results found that:  1) The results of the study on the level of the marketing strategies and tourism achievements following the Ancient Khmer Civilization Nakhonchaiburin Provincial Group, It was found that the marketing strategy level of the ancient Khmer civilization tourist attractions Overall and in each aspect at a high level in all aspects The aspect with the highest average was in tourism marketing promotion and the level of tourism achievement in the traces of the ancient Khmer civilization Overall and each aspect is at a high level in every aspect. The aspect with the highest average was The perception of tourism quality of the ancient Khmer civilization 2) The results of a study The Marketing Strategies Affect Tourism Achievement, Traces of Civilization Ancient Khmer Civilization Nakhonchaiburin Provincial Group, Overall, it was found that there was a positive correlation with the criterion variables at a high level. with statistical significance at the .05 level, i.e., there were 4 good predictors that had an effect, namely tourism distribution; in tourism marketing promotion Service process and physical environment