Evaluate the Expectations and Perceptions of the Resort Service Quality in Wangnamkhiao District, Nakhon Ratchasima Province

Abstract

The purpose of this study was to examine tourists' expectations and perceptions of service quality. And to assess tourists' satisfaction with the resort's service quality in Wangnamkhiao District, Nakornratchasima Province. The sample group consists of 384 tourists who were chosen at Accidental Sampling. A questionnaire was utilized as a research tool; number, percentage, mean, standard deviation (SD), and Paired t-test. Overall, it's at an excellent level and the highest perceived level of overall service quality 2) The tourists' expectations and perceptions of service quality was significantly different at .05 level, and 3) the tourists satisfied with the quality of service. This is due to a generally positive perception of service quality and had service quality expectations that were perceived to be above average.