Political Ideology Communication Model of Asoke People's Society

Abstract

This research article aims To analyze the communication of political ideology of Asoke people's society. To study the role and efficiency of political ideology communication in Asoke people's society. and To create a format and mechanism to drive the political ideology of Asoke people's society. This research is a qualitative research study in an analytic descriptive. Based on information from the Dharma books of the Asoke people. Journals and publications of Asoke people Information online of Asoke people Studying field data with participant observation and in-depth interviews in the area. The following research results. Analysis of the political ideology of Asoke people's society The research results are as follows. The ideological communication of the Asoke people has an ideology that is similar to the master plan or constitution of the ideology, that is, “Boonniyom Ideology”. Within the ideology of Boonniyom into religion Boonniyom, politics Boonniyom, Boonniyom Education, Boonniyom Society, and Boonniyom Culture. The ideology of the Asoke people is characterized by creating an ideal society. with a number of ideological members as a mechanism to drive various works. The Asoke people have the Asoke clergyman Phothirak as an important mechanism for communicating the political ideology of the Asoke people through various communication channels. such as books, journals, publications, websites, radio stations, television stations and online communication channels. Role and efficiency of communication of political ideology in Asoke people's society The research results are as follows. The political ideology of Asoke people can be divided into 5 eras of evolution: Ideological Formation Era, Media Production Era to Expand Ideology, The era of proof of ideology by playing a role in political activism, The post-ideological review era, and and the era of challenging ideology with digital society. During the period of the Asoke people's political ideology that flourished the most during the period that the Asoke people played a political role since Major General Chamlong Srimuang became a member of the Asoke people. The Create a format and mechanism to drive the political ideology of Asoke people's society. The research results are as follows. Asoke people need to adjust the form and mechanism to drive political ideology. In order to plan to pass on the ideology to the next generation of members at least 6 ways: 1) Increasing the role of working in mass communication for youth in Asoke people society, 2) Creating a wider variety of media to make it accessible to all ages, 3) Increasing communication channels to be modern and suitable for the digital world, 4) Educating older members of the Asoke people community who are unable to use technology, 5) Encourage youth living in Asoke communities across the country to understand the political ideology of the Asoke people. and have space for political expression, and 6) The organizational structure of media production and programming should clearly allow youth in Asoke society to play a role.