A Study of Content User Engagement Sharing of Sports Contents on Sports Facebook Fan Page

Abstract

The objective of this research was to study the types of content presented through sports fan pages. and to study the sharing of sports content among the audience through the sports fan page facebook This research is a specific research. using content analysis by preparing a table for coding It is a tool for collecting content of five popular sports Facebook fan pages. The statistics used to analyze the data were percentage, mean, standard deviation, t-test, and analysis of variance. The statistical significance was determined at the 0.05 level. The results showed that 1) most sports fan pages had the objective of presenting news the most and the type of content being presented the most; picture The audience's sharing of sports content via sports fan pages was the most attitude and value aspect, followed by demand. experiences and habits, goals, conditions, abilities in terms of utilization and communication style, respectively.