Guidelines for Sustainable Tourism Management of Oh Poi Market, Ratchaburi Province

Abstract

The purposes of this study were: To study the context of the area and study the sustainable tourism management of Oh Poi market. and study the satisfaction of tourists to suggest guidelines for sustainable tourism management in Oh Poi market, Ratchaburi Province. This study were mixed methods research. The research tools were questionnaires of 385 tourists and semi-structured interviews. by selective selection key informant who has stakeholders in tourism management of Oh Poi market, Including 9 people. The results showed that: Oh Poi market has the concept of sustainability. Focus on development but maintain the original of the resource. By bringing the strengths of abundant nature combine with the culture and the way of life of the Thai-Karan people. Caused by the cooperation of many sectors.The products were community products and local food of the Karen people. There is a management system to maintain the quality and service to meet the standards consistently.Under the concept of Zero Waste, by refraining from using foam and plastic. Encourage tourists to learn and be aware of environmental conservation and instill faith in Buddhism through activities. That creates a distinctive and unique to this market. Overall, The results show that tourists agreed with the attraction component at the highest level (x̄ = 4.44, S.D. = 0.510) and were satisfied with the service environment at the highest level (x̄ = 4.52, S.D. = 0.516) As for sustainable tourism management, It was found that local arts and culture of the Karen people should be inherited. Promote local activities and manage solid waste. To achieve conservation and sustainable management of the Oh Poi market.