Project Evaluation of the Community Model for Quality of Life Improvement according to New Theory Applied to “Khok Nong Na Model” in Sawankhalok District, Sukhothai Province

Abstract

This study’s objective is to evaluate and study mobilization approaches of the community model for quality of life improvement according to the New Theory applied to the “Khok Nong Na Model” in Sawankhalok District, Sukhothai Province, using a mixed methodology between quantitative and qualitative approaches. In the quantitative research, the focus group consists of 236 community model for quality of life developers and participating citizens selected via simple random sampling method. The data is collected using a survey utilizing the CIPPIEST evaluation model and analyzed using frequency, percentage, means and standard deviation. The Qualitative research is conducted with in-depth interviews with 6 sub-district administrators and coordinators selected via purposive sampling method. The tool used is an in-depth interview form. The research on approaches to project mobilization is conducted through a group discussion, and information is studied using content analysis method. The results found that the overall evaluation of the project is high level. As for the approaches to project mobilization, the takeaways are divided into 3 levels. 1) On the sub-district level, it is found that the activity plan should be systematic, and the community model for quality of life developers are encouraged to use the knowledge on quality of life enhancement according to the New Theory applied to the “Khok Nong Na Model” to continually drive villages’ missions. 2) On the district level, the research found that the development should focus on project activities that can truly answer the needs of the people. The education process via village community forum should be established and focus on improvement of life quality and participation from various local stakeholders. Furthermore, there is support for the creation of a network between sub-districts to allow various form of collaboration to enable continuous information exchange. 3) On the province level, the province should create a project mobilization guideline for districts to adhere to, consistently provide financial support, and establish a committee to track project progress and evaluate results with representatives from stakeholders and network partners to participate in tracking and evaluating the project.