Psychosocial Factors Related to Mindful Risk-Taking Behaviors for Consuming Beauty Supplements of Early Adulthood with Overweight
Article Sidebar
Main Article Content
Abstract
The objectives of this study to correlational and predictive mindful risk-taking behavior of beauty supplement consumption among overweight young adults by using psychological trait factors, situational factors, and psychological situation factors for the whole group and divided by gender, income, occupation and status. The sample included 330 overweight young adults from 18 to 40, and selected by stratified sampling. The statistics for data analysis consisted of t-test, F-test, Pearson correlation coefficient, and multiple regression analysis. The study revealed ego identity, future orientation and self-control, internal locus of control, achievement motivation, role model, social support from family, attitude toward beauty supplement consumption, behavioral intention to beauty supplement consumption, and psychological immunity in beauty supplement consumption that were positively correlated with mindful risk-taking behavior of beauty supplement consumption with a statistical significance level of .01; and all nine variables were able to jointly predict mindful risk-taking behavior in beauty supplement consumption by 45%. The first variable to predict mindful risk-taking behavior in beauty supplement consumption among overweight young adults was psychological immunity in beauty supplement consumption, followed by ego identity, achievement motivation, and locus of control respectively.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Aim-orn Boonsampan. (2004). Factors affecting behavior of dietary supplement consumption for weight control among consumers in Bangkok [In Thai] (Unpublished independent study). Srinakharinwirot University, Bangkok.
AlTamimi, J. Z. (2019). Awareness of the consumption of dietary supplements among students in a university in Saudi Arabia. Journal of Nutrition and Metabolism, 19. doi:10.1155/2019/4641768
Boonjai Srisatidnarakul. (2010). Effect Size, Power Analysis, Optimal Sample Size Calculations Using G*Power Software [In Thai]. Chulalongkorn University Press.
Buchner, A., Faul, F., Erdfelder, E., & Buchner, A. (2007). G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavior Research Methods, 39(2), 175-191. Retrieved from https://link.springer.com/content/pdf/10.3758/BF03193146.pdf
Chanut Poondej. (2014). Development of a causal model of achievement goal orientations in learning, perceptions of learning environment in a general education classroom, and learning approaches toward critical thinking. Research Methodology and Cognitive Science, 12(1), 1685-6740.
Chiba, T., Tanemura, N., & Nishijima, C. (2021). The perception of vitamins and their prevalence in fortified food and supplements in Japan. Nutrients, 13(9), 3136.
Cunningham, S. M. (1967). Risk taking and information handling in consumer behavior (Master’s thesis). Harvard University, USA.
Duangduen Bhanthumnavin. (1995). Moral tree theory: Research and human development [In Thai]. Bangkok: National Institute of Development Administration.
Duangkamol Promlukkano. (2006). Cause and effect factors of smart health care behavior among high school students under the health promoting school program (Research Report) [In Thai]. Bangkok: National Institute of Development Administration.
Duchdeun Bhanthumnavin. (2015). Antecedents of mindful risk-taking behavior in secondary school students: A path analytic approach [In Thai]. Journal of Behavioral Science, 21(1), 75-94.
Erikson, E. H. (1968). Identity: Youth and crisis. New York: W.W. Norton.
Facione, P. A. (2011). Critical thinking: What it is and why it counts. Insight assessment, 1, 1-23.
Faculty of Medicine Ramathibodi Hospital. (2017, 7 April). The dangers of “obesity” [In Thai]. Thairath Online. Retrieved from https://www.thairath.co.th/news/905585
Food and Drug Administration. (2019). Statistics and monitoring of illegal health products to protect consumer safety. Retrieved from https://oryor.com/media/newsUpdate/media_news/1748
Ghritphisitt Tangchitprattanar, Duchduen Bhanthumnavin, Duangduen Bhanthumnavin, & Saran Pimthong. (2019). Psychological characteristics and situational factors as correlate of buying behavior based on critical thinking in undergraduate students [In Thai]. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and Arts), 12(3), 100-124.
Hair J. F., Black W. C., Babin B. J., Anderson R. E., & Tatham R.L. (2006). Multivariate data analysis. (6th ed.). Pearson Prentice Hall: New Jersey.
Jitti Haemin. (2007). Important factors in beauty supplements consumption of consumers in the Southern region [In Thai] (Unpublished master’s thesis). Srinakharinwirot University, Bangkok.
Jutarat Jaidee, & Chompunuch Punyapiroje. (2015). The relationships among female consumers’ knowledge, perceived risk and buying behaviors of the skin whitening lotion products (Unpublished master’s thesis). Burapha University, Chonburi.
Kotler, P., & Armstrong, G. (2001). Principles of marketing (7th ed.). New Jersey: Pearson Education.
Mahachanok Warunee, & Adisornprasert Warangkana. (2003). Factors affecting vitamin C supplement consumption behavior of consumers in Bangkok [In Thai] (Unpublished independent study). Srinakharinwirot University, Bangkok.
Mattharawan Woraharn, Sombat Tayraukham, & Rangsan Chomya. (2009). A study of some factors related to consumerism behavior and critical thinking among undergraduate students [In Thai]. Journal of Behavioral Science for Development, 1(1), 130-144.
McClelland, D. C. (1985). Human motivation. Chicago: Scott, Foresman.
Nanthida Thongorn, & Pranee Eamlaorpakdee. (2017). Segmentation of collagen supplemental product consumers in Bangkok by using factors consumption behaviors and the demand for the marketing mix factors [In Thai].
In Proceedings of the 12th RSU National Graduate Research Conference. (pp. 604-612). Bangkok: Rangsit University.
National Health Examination Survey Office. (2021). Report of the 6th Thai National Health Examination Survey 2019-2020. Bangkok: Ministry of Public Health.
Nonpacharapong Kornkarn, & Punthai Boonmee. (2016). Factor influencing critical thinking of upper secondary students in northern world class standard school [In Thai]. Ph.D. in Social Sciences Journal, 6(2), 124-134.
Oraphin Choochom, Atchara Sukharom, & Uaa Srijindarat. (2006). Analysis of psycho-social factors related to intellectual consciousness and Thai youth well-being [In Thai]. Journal of Behavioral Science, 12(1), 15-35.
Paweena Yuktanonda. (2006). Selected factors related to diet pill usage in late-adolescent females [In Thai]. Bangkok: Chulalongkorn University.
Peader, N. J. (1982). Health promotion in nursing practice. Norwalk Conn: Appleton-Century-Crofts.
Perez-Sanchez, A. C., Burns, E. K., Perez, V. M., Tantry, E. K., Prabhu, S., & Katta, R. (2020). Safety concerns of skin, hair and nail supplements in retail stores. Cureus e9477–e9477. doi:10.7759/cureus.9477
Persistence Market Research. (2022). Dietary supplements market study on dietary supplements: Online retail to be profitable sales channel for manufacturers. Retrieved from https://www.giiresearch.com/report/pmrs
-market-study-on-dietary-supplements-online-retail.html
Preeyaporn Kongpunvijit. (2015). The dietary supplements collagen consumption behavior of consumers in Bangkok Metropolis [In Thai]. (Unpublished Independent Study). Srinakharinwirot University, Bangkok.
Rajnibhas Sukeaw Samakradhamrongthai. (2021). Food for life and beauty [In Thai]. Department of Food Science and Technology Faculty of Technology and Community Development, Thaksin University: Songkhla.
Rice, F. P. (1996). The adolescent: Development relationship and culture (8th ed.). Boston: Allyn and Bacon.
Rujiret Pichitanon. (2003). Psycho-social factors related to smart eating behavior among late-adolescent students. Bangkok: National Institute of Development Administration.
Sirapat Satiranant, Shuttawwee Sitsira-at, & Supat Sanjamsai. (2019). A study of psychosocial factors related to appropriate weight loss behaviors of adolescents [In Thai]. (Unpublished master’s thesis). Srinakharinwirot University, Bangkok.
Songphol Phumiphat. (1998). Social psychology. Bangkok: Educational Technology Center, Sripatum University.
Supaporn Polnikorn. (2005). Consumer behavior. Bangkok: Holistic Publishing.
Supinya Kongjarern. (2017). Obesity: Silent killer in the digital era. EAU Heritage Journal Science and Technology, 11(3), 22-29.
Tangney, J. P., Baumeister, R. F., & Boone, A. L. (2004). High self-control predicts good adjustment, less pathology, better grades, and interpersonal success. J Pers, 72(2), 271-324.
Tassanan Tantirassamee. (2013). Effects of endorsers and product's risk types in advertising on consumers' responses [In Thai] (Unpublished master’s thesis). Chulalongkorn University, Bangkok.
Thimabud Siriporn. (2017). Factors affecting dietary supplement consumption behavior among people of working age in Bangkok
[In Thai] (Unpublished master’s thesis). Rajamangala University of Technology Krungthep, Bangkok.
Trongrit Thongmeekhaun. (2018). Correlation and predictive power of risk perception affecting risk protection behaviors from using cosmetic products among nursing students [In Thai]. Nursing Journal of the Ministry of Public Health, 28(2), 94-106.
Tulaphol Narithtorn. (2016). Penetrating beauty supplements market and future challenges. Retrieved from https://www.scbeic.com/th/detail/product/2858
Wut Sookcharoen. (2012). Consumer behavior [In Thai]. Bangkok: G.P.Cyberprint.