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The objectives of this study to correlational and predictive mindful risk-taking behavior of beauty supplement consumption among overweight young adults by using psychological trait factors, situational factors, and psychological situation factors for the whole group and divided by gender, income, occupation and status. The sample included 330 overweight young adults from 18 to 40, and selected by stratified sampling. The statistics for data analysis consisted of t-test, F-test, Pearson correlation coefficient, and multiple regression analysis. The study revealed ego identity, future orientation and self-control, internal locus of control, achievement motivation, role model, social support from family, attitude toward beauty supplement consumption, behavioral intention to beauty supplement consumption, and psychological immunity in beauty supplement consumption that were positively correlated with mindful risk-taking behavior of beauty supplement consumption with a statistical significance level of .01; and all nine variables were able to jointly predict mindful risk-taking behavior in beauty supplement consumption by 45%. The first variable to predict mindful risk-taking behavior in beauty supplement consumption among overweight young adults was psychological immunity in beauty supplement consumption, followed by ego identity, achievement motivation, and locus of control respectively.
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