Efficient Leadership and Strong Group Work: How Do the Leaders of Kokmueng Community Incorporate Sufficiency Economy’s Experiences into their People’s Everyday Practices?

Abstract

 This paper examines determinants that help the Kokmueng community, Songkhla province and how they contribute to the incorporation of Philosophy of Sufficiency Economy (PSE) into people’s everyday practices. Using three groups of key informants to contribute to community development selected by snowball and purposive sampling, the research analysed the data through inductive interpretation and found community insights into some important issues that helped to make the community successful in being a Community of Sufficiency Economy (CSE). The first was that the Kokmueng community had an efficient leader or Phuuyaibaan who built better community human capital. The second was that the community had a committee member that created a tool for development communication. The third was that the community incorporated PSE-related group work as a means to shape people’s mentality, contributing to the incorporation of PSE experiences into people’s everyday practices. This made the community into a CSE.