Digital transformation in education and determinants of consumer acceptance of school book publishing product innovation

บทคัดย่อ

The Industrial Revolution 4.0, accelerated by the conditions of the COVID-19
pandemic, has brought significant changes in various lifelines, including
education. The transition from traditional education, which relies heavily on
printed teaching materials, has gradually begun to integrate with digital learning
resources and learning facilities. The stakeholders involved, such as the
government, schools (teachers), students, parents, and material book publishing
companies, go through various stages of adapting to digital transformation.
This study aims to analyze the stakeholder mapping system related to digital
transformation in education in Indonesia and also to measure the ability to pay
and the level of consumer (school) acceptance of digital product innovations
carried out by school book publishing companies. The researchers used a
mixed convergent parallel design approach. The qualitative research conducted
uses stakeholder analysis with Macbook software. Data were collected by
conducting interviews and focus group discussions (FGDs) with selected
resource persons representing each group. This study involved 119 primary and
high schools in Central Java Province, which were selected as research samples
using the Slovin formula. The willingness-to-pay (WTP) analysis was used to
determine the ability to pay, and the TAM method was used to determine the
determinants of consumer acceptance. The results showed that schools have the
most dominant role among other stakeholders. Digitalization in education is
considered adequate and efficient for improving the quality of learning.