The Study on Potential and Impacts of Short-Term Room Rental for Tourism in Thailand
Article Sidebar
Main Article Content
Abstract
This research project aims to study the current situation of short-term rentals for tourism in Thailand, including Thai entrepreneurs' potential in this business. This research project also studied the customer behavior and effects of the short-term rental for tourism in Thailand. These results will be used as a recommendation to develop short-term rentals in Thailand. This research's sampling group is 1,127 tourists using the service of the short-term rental for tourism in Thailand. This research also used the questionnaire as the research tool, with 5 level rating scales arranged in ascending order. The reliability of the questionnaire is equal to .76. The key informants have consisted of government officers, Thai entrepreneurs, and tourists. Individual Interviews, group interviews, and 187 people in participation observation are the research methods. The statistical analysis for the research question is a percentage, Mean and Standard Deviation. Qualitative research methods are also used in this project.
The results of this project are as follows:
The host of short-term rentals for tourism in Thailand is increased according to the tourist demand in Thailand, especially in the top traveling destination in Thailand such as Bangkok, Pattaya, Phuket, and Chiang Mai Province.
The potential of The Thai entrepreneur in short-term rentals for tourism in Thailand is excellent. The strong point is good accommodations, hospitality, good hosting, multiple choice for rental and living, convenience for many activities, and privacy.
The tourist's top requirement is the unique place, low price, good experience, privacy, and home alike.
The Effect is the low rental standard, unfair competition. Tricky service, misused buildings, disturb, and the Thai government cannot take any income tax from the online platform.
Recommendations are the Unique of decoration, sanitary, security, using the online platform for marketing. Create a good experience activity. Increase foreign language skills, use of technology, and good hosting. Provide laws and regulations relating to the short-term rentals for tourism, regulating the tax system in this business, security, and national stability.
Article Details
The articles published in the journals are the authors' opinions, not the opinion of the editorial team or administrative staff. The articles published is copyright of the Journal of Business Administration and Accounting, Khon Kaen University.
References
Airbnb. (2019). 20 for 2020: Airbnb Reveals the 20 Destinations to Visit Next Year. Retrieved January 12, 2020, from https://news.airbnb.com/20-for-2020/ (In Thai)
Airdna. (2016). MarketMinder–Empowering the Sophisticated Airbnb Entrepreneur. Retrieved August 12, 2019, from https://www.airdna.co/blog/marketminder-rental-analytics (In Thai)
Bangkok Post. (2018). Airbnb highlights Thai growth. Retrieved January 12, 2020, from https://www.bangkokpost.com/business/1393282/airbnb-highlights-thai-growth
BLT Bangkok. (2017). “Airbnb” Consumer like but illegal in Thailand. Retrieved November 1, 2019, from https://www.bltbangkok.com/ (In Thai)
Burns, N. & Grove, S. (1997). The practice of nursing research: conduct, critique and utilization. 3rd ed. Philadelphia: WB Saunders.
Cochran, W.G. (1953). Sampling techiques. New York: John Wiley & Sons.
Colliers International Thailand. (2016). convenient. Airbnb in Thailand and around the world has makes the hassle of finding accommodation more convenient. Retrieved January 10, 2020, from https://www2.colliers.com/en-TH
Cronbach, L.J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16, 297–334.
Cronin, J.J., Brady, M.K. & Hult, G.M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218.
Department of Provincial Administration. Investigation and Legal Affairs Bureau. (2018). Statistics of hotels in Thailand. Retrieved March 10, 2019, from https://multi.dopa.go.th/omd3/news/cate6. (In Thai)
Department of Tourism. (2016). Tourist Situation Summary. March 2016. Retrieved March 10, 2019, from https://www.atta.or.th/wp-content/uploads/Summary-March-2016.pdf. (In Thai)
Economic, Business and Grassroots Recearch Center, Government Savings Bank. (2017). Tourism situation in 2017. Retrieved November 1, 2018, from https://www.gsb.or.th/getattachment/dec775be-26f8-4947- a1d3-cb45ba90177a/IN_travel_61_detail.aspxgsbresearch (In Thai)
Economic Tourism and Sports Division. (2018). Tourism Situation in Thailand Q1/2019 and Q2/2019. Retrieved December 17, 2019, from https://www.mots.go.th/download/article/article_20191025094442.pdf (In Thai)
Guttentag, D.A. (2016). Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts. Ontario, Canada: Department of Recreation and Leisure Studies, University of Waterloo.
Johnson, R.B. & Onwuegbuzie, A.J. (2004) Mixed methods research: A research paradigm whose time has come. Educational Researcher, 33, 14-26.
Jongwattanamontree, V. (2015). Factors affecting the choice of Airbnb rentals in Thailand. Bangkok: Thammasat University. (In Thai)
Kotler, P. & Armstrong, G. (2013). Principles of marketing. 14th ed. Harlow: Pearson.
Kotler, P. & Keller, K.L. (2009). Marketing management. 13th ed. New Jersey: Pearson.
Krungsri Research. (2017). Business tendency Hotel Business Industry in 2018-2020. Retrieved November 1, 2018, from www.krungsri.com/bank/getmedia/9027bab8- d979-4f28-9ff3-f21444f5dab1/IO_Hotel_2017_TH.aspx (In Thai)
McMillan, J.H. & Schumacher, S.S. (1997). Research in education a conceptual introduction. New York: Longman.
Ministry of Tourism and Sports. (2019). Tourism Economic Review. Retrieved March 10, 2019, from https://www.mots.go.th/ewt_dl_link.php?nid=8265. (In Thai)
Ministry of Tourism and Sports. (2017). Strategy of Ministry of Tourism and Sports Issue 4, 2017-2021. Retrieved March 10, 2019, from https://www.mots.go.th/ewt_dl_link.php?nid=9689. (In Thai)
National Statistical Office of Thailand. (2018). Accommodation Survey 2018. Retrieved August 5, 2019, from www.nso.go.th (In Thai)
Office of the National Economic and Social Development Council. (2018). Information of Airbnb hosting in Thailand. Retrieved March 10, 2019, from https://www.nesdc.go.th/ (In Thai)
Parasuraman, A., Berry, L.L. & Zeithaml, V.A. (1993). Research note: More on improving service quality measurement. Journal of Retailing, 69, 140-147
Phisanbut, S. (2005). Learn statistics and research with case studies. Bangkok: Witthayaphat. (In Thai)
Prachachat online. (2017). The Thai hotel business is highly competitive (but) the numbers are growing across the country. Retrieved November 1, 2018, from https://www.prachachat.net/tourism/news-122784 (In Thai)
Ratsamimala, T. (2016). Perception, attitude, and influential factors of travelers towards AirBNB in Thailand. Bangkok: Faculty of Commerce and Accountancy, Thammasat University. (In Thai)
Royal Thai Embassy. (2018). Airbnb reports 67 percent increase in Thailand bookings. Retrieved January 12, 2020, from https://thaiembdc.org/2018/01/15/airbnb-reports-67-percent-increase-in-thailand-bookings/
Siamrath Online. (2019). Airbnb reveals the Gen C group has joined the experience in Thailand with a growth of more than 228%. Retrieved, January 10, 2020, from https://siamrath.co.th/n/122959 (In Thai)
Srikrajang, C. (2018). Laws and Status of Airbnb Businesses in Japan and Thailand. Retrieved November 1, 2018, from https://www.bangkokbiznews.com/blog/detail/644821 (In Thai)
The Standard. (2018). Travel like a local "Airbnb" launches 'Experiences' in Chiang Mai, a local travel activity service. Retrieved August 5, 2019, from https://thestandard.co/airbnb-extends-experiences-programme-across-chiangmai/ (In Thai)
Veerapeindee, S. (2017). Factors Influencing Intention to Book Accommodations on Airbnb. Bangkok: Thammasat University. (In Thai)
Wiratchai, N. (2005). Statistics useful. Bangkok: Chulalongkorn University Printing House. (In Thai)
Wiriyakuekun, S. (2017). The law to regulate the rental of new accommodation for tourism Airbnb. Retrieved February 5, 2019, from https://library2.parliament.go.th/ebook/content-issue/2560/hi2560-024.pdf (In Thai)
Yu et al. (2014). Service quality, perceived value, customer satisfaction, and behavioral intention among fitness center members aged 60 years and over. Social Behavior and Personality, 42(5), 757-768.