Published: 2020-12-30

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Research Articles

Employees’ Innovative Work Behavior Model in Electrical and Electronics Industry at Industrial Estate of Chonburi Province

Wachapong Sunut, Wannapa Luekitinan, Apinya Ingard

1-26

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The Study on Potential and Impacts of Short-Term Room Rental for Tourism in Thailand

Nattapat Manirochana, Jutatip Junead, Angsumalin Jamnongchob

27-56

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The Factors Affecting the Decision to Use the Fitness Center in Bangsean Chonburi

Prapawadee Anwong, Saranya Lertbuddhalak, Wilailuk Khamloy

57-76

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The Influence of Effective Organizational Communication affects Internal Branding Creation and Organizational Effectiveness of the Petrochemical Industry in Thailand

Thippawan Thammakesorn, Jedsada Wongsansukjaroen

77-102

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Principal Component Analysis and Classification of Saving Decisions for Employees in the Bank of the Lao People's Democratic Republic, Luang Prabang Province

Krisada Khruachalee

103-126

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Quality of Earnings and Operating Efficiency of Thai Commercial Bank

Chamaiporn Kumpamool, Atchimaporn Pankhot, Surachai Chancharat

127-148

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Examining the Factors that Affected on Foreigner Tourists’ Satisfaction Travelling to Beach in Phuket

Nimit Soonsan, Umaporn Somkai

149-166

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A Model of Information and Communication Technology Adoption Affecting the Competitive Advantage of Small Enterprises in Thailand

Paweena Thongbunyung, Pensri Jarenvanit

167-206

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Book Review

Business Model Generation Workbook

Porramate Jaratmetakul

207-210

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