A study of the components of food tourism for community-based tourism in the Eastern Region
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Abstract
This study aimed to 1) study a model of elements of food tourism in tourism communities in the Eastern region. 2) to examine the consistency and harmony of the model of elements of food tourism in tourism communities in the Eastern region. Data was collected from the respondents using a questionnaire and administered to 449 sets, utilizing the method of simple random sampling. The data were subjected to exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). In addition, tourists' interests were analyzed using descriptive statistics, including mean and standard deviation.
The findings from the exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) revealed that there are four distinct components of food tourism in tourism communities in the Eastern Region. These components include Local Culinary Tourism, Community-Based Tourism, Culinary Wisdom and Heritage in Tourism and Value Co-Created Experience of Culinary Tourism. In total, there are 15 indicators or observable variables associated with these components.
Model that has been created or designed the results are very consistent with the empirical data, as indicated by the following statistics: Chi-square statistic is 222.524, df is 80, p is 0.000, CFI is 0.953, RMR is 0.053, SRMR is 0.054, RMSEA is 0.063, PCLOSE is 0.015. All component variables in the model the model were able to explain 41.7%, 84.5%, 85.2%, 85.2%, and 20.4% of the variance in the composition variables in the composition variables of food tourism in the Eastern Region tourism community, respectively.
The study's findings allow for the anticipation of consumer behavior to address future demands. Provide suggestions to improve food tourism by using local food as a form of cultural currency.
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The articles published in the journals are the authors' opinions, not the opinion of the editorial team or administrative staff. The articles published is copyright of the Journal of Business Administration and Accounting, Khon Kaen University.
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