Published: 2025-04-29

Invited Article

Utilizing Generative AIs in Academic Writing: Opportunities, Challenges, Ethical Dilemma and Suggestions

Amonrat Thoumrungroje

1 - 9

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Research Articles

The effect of CEO's asset management ratios on financial performance during the COVID-19 pandemic crisis. The Stock Exchange of Thailand: Consumer Products.

Yuphin Meechaicharoen, Sarinya Supattranon

10 - 23

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The Influence of Attitude towards Rubber Products and Health Consciousness on Intention to Purchase Rubber Products of Thai Consumer

Teerasak Jindabot, Sunantha Hamthanont, Pilaiwan Prapruit, Sirinuch Loykulnanta, Kanchanat Chongphakdi, Thamonwan Dankittikul

24 - 40

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The Effect of Net Profit, Net Cash Flow from Operating Activities, Intangible Assets, and Goodwill on Firm Value

Janthana Yothin, Ussana Chaengkloi

41 - 54

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A study of the components of food tourism for community-based tourism in the Eastern Region

Wannapa U-dompon, Sanon Anantanond

55 - 76

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The Effect of Service Innovation Management on Performance of Private Hospitals in Thailand

kunchaporn Klinsresuk, Karun Pratoom, Gamon Savatsomboon

77 - 91

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Marketing Mix and Technology Adoption Influencing Consumers' Decision to Use Food Delivery Applications in Mueang Kamphaeng Phet District

Chatnarong Wongko, Thatchapon Dejsri, Panissra Charutwinyo

92 - 108

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A Structural Equation Model of Marketing Mix Factors Influencing Purchase Decisions: An Analysis of Economic Opportunity Perception in Real Estate in Chonburi Province

Netdao Chaiyakhet, Pichawee Charoensri, Punnee Pimapunsri, Natthakan Pruksorranan

109 - 126

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Factors affecting the intention to revisit the cultural event in Khon Kaen

Napasorn Srisuruk, Porramate Jaratmetakul

127 - 144

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