The Effect of Service Innovation Management on Performance of Private Hospitals in Thailand
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Abstract
This study aims to examine the relationship and impact of service innovation management on the performance of private hospitals in Thailand. Data were collected by using questionnaires from 354 executives of private hospitals in Thailand. The statistical methods used for data analysis include multiple correlation analysis and multiple regression analysis. The findings indicate that the service innovation management in an aspect of new service concepts was significantly correlated and had a positive impact on overall, profitability, and growth performance. The service innovation management in an aspect of new service delivery system was significantly correlated and had a positive impact on overall, profitability performance. The service innovation management in an aspect of technological development was significantly correlated and had a positive impact on growth performance. Suggestions and future research issues are described at the end of the article.
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