Published: 2024-04-24

Invited Article

Gaining Consumer Insight through the Multidimensional-Scaling Technique: Connecting Traditional Marketing with Modern Data Analytics

Kawpong Polyorat

1 - 7

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Research Articles

The Impact of Disclosing COVID-19 Pandemic Situation in Auditor Reports with Auditor Conservatism on Market Reaction

Kwanruethai Temsawat, Ausanee Ratsamewongjan, Weerapong Kitiwong

8 - 29

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The Influence of E-Service Quality on the Brand Loyalty Toward 4-5 Star Hotel and Resort in Phuket

Sirinthra Sungthong, Kanyapat Pattanapokinsakul, Nimit Soonsan

30 - 46

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The Ownership Structure and the Capital Structure on Profit Stability of Businesses in the COVID-19 Situation: Evidence from 135 Companies of SETHD Group in the Stock Exchange of Thailand

Sasitorn Kuntiya, Phaithun Intakhan , Pornchanok Tonglad

47 - 60

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Integrated Marketing Communication, Brand Equity, and Content Marketing Strategy Affecting Consumer Decision-Making Process on Housing Loan Services among First Jobber Consumers in Bangkok: A Case Study of a Certain Government Financial Institution

Piyachart Chantananukul, Pranee Eamlaorpakdee

61 - 76

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Application of Spatial Augmented Reality for Sustainable Tourism Management: A Case Study of Nature-based Tourism in Japan

Meiko Okamura, Sakchai Setarnawat, Tinikan Sungsuwan

77 - 95

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