Cost Analysis, Determination Selling Prices, and Returns of Multi-purpose Liquid Products of The Community Enterprise, Organic Agriculture Learning Center and Herbal Product Development, Tha Khae Subdistrict, Mueang District, Lop Buri Province

Abstract

This research aimed to 1) analyze the costs of multipurpose liquid products from the Community Enterprise Center for Organic Agriculture Learning and Herbal Product Development, Tha Khae sub-district, Mueang district, Lop Buri province, 2) determine the selling price of these multipurpose liquid products, and 3) analyze the returns on these products. The population consisted of 10 members of the Community Enterprise Center, with a sample group of 4 members selected through the purposive sampling technique. Interviews were used as the research instrument to collect general information about the community enterprise group, production cost data, pricing, and returns. Research findings were as follows: 1) The total production cost for one tank of multipurpose liquid product was 634.80 baht, which could be bottled into twelve 1-liter bottles, resulting in a production cost of 52.90 baht per bottle. 2) The selling price of the multipurpose liquid product was set at 97.87 baht per bottle, derived from the total production cost of 52.90 baht plus the desired minimum profit margin of 85%, which equaled 44.97 baht. However, the community enterprise group aimed to set the selling price at 100 baht per bottle to achieve their desired profit. 3) The demand for the multipurpose liquid product was 100 bottles per month, generating a revenue of 100 baht per bottle or 10,000 baht per month, equivalent to 120,000 baht per year. The gross profit was 47.10 baht per bottle, which amounted to 4,710 baht per month or 56,520 baht per year.