Vol. 8 No. 1 (2024): January-June

Research Article

• The Study of the Agricultural Tourism Potential, Phop Phra District, Tak Province

  Ratchaneewan Boonanon, Yuchita Kunharming, Kankanit Jurach

  1-13

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• Factors Affecting Purchase Intention in the Context of Digital Marketing: A Case Study of Students from the Faculty of Management Science at Chiang Mai Rajabhat University

  Rath Jairak

  14-26

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• Organizational Culture and Organizational Behavior Affecting Effectiveness Performance of Officers the Telecommunications Service Company in One of Nonthaburi

  Phakatip Lamsanthie, Tunpawee Ratpongporn

  27-44

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• Perceived Image of Country of Origin towards Intentions to Buy Chinese Brands Automobiles of Consumers Generation Y in Bangkok Metropolitan

  Praphan Wongbangpo

  45-58

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• Cost Analysis, Determination Selling Prices, and Returns of Multi-purpose Liquid Products of The Community Enterprise, Organic Agriculture Learning Center and Herbal Product Development, Tha Khae Subdistrict, Mueang District, Lop Buri Province

  Nantana Jaengsawang, Nippit Kamolteeravit, Korapin Klinkesorn

  59-68

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• The influence of entrepreneurs’ characteristics and innovative abilities on the success of the restaurant business in Phra Nakhon Si Ayutthaya Province

  Theerasak Supprasert, Wasuttida Nurittamont

  69-82

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• Consumer behavior and factors related to purchasing decisions Jelly products from coffee cherry peels in Chiang Mai Province

  Dhaniya Issara, Sutthida Punya-in

  83-94

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• Satisfaction with the Development of Public Relations Channel for Community Enterprise: Bansuanpunjit Shop on the Facebook Fanpage

  Marida Chamnanngam, Jiraporn Phetman, Orawan Thangtong, Phansak Phungngam

  95-107

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• Digital leadership of executives that affect the effectiveness of human resource management : Likitomi (Thailand) Company Limited

  Nadthida Treephattana, Sineenat Rermlawan

  108-119

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