Perceived Risk Affecting the Intention to Use NFC Payment Systems with Smartphones Among Consumers Generation Y in the Bangkok Area

Abstract

The purposes of this study were 1) to compare the intention to use NFC payment systems with smartphones among Generation Y consumers in the Bangkok area based on different personal factors, and 2) to examine the influence of perceived risk on the intention to use NFC payment systems with smartphones among Generation Y consumers in the Bangkok area. The study population consisted of Generation Y consumers aged 28-43 who were familiar with and/or intend to use the NFC payment system with smartphones, which the exact population number was unknown. Data were collected through questionnaires from a sample of 400 individuals, selected through a multi-stage sampling method. Data analysis was conducted using descriptive statistics, and hypothesis testing was performed using t-tests, One Way ANOVA, and multiple regression analysis. The study found that the majority of respondents were female, aged 36-39 years, with a bachelor's degree, employed in private companies, earning an average income of 20,000-39,999 baht, and single. Generation Y consumers had a moderate level of perceived risks and intention to use NFC payment systems with smartphones. Hypothesis testing at a statistical significance level of 0.05 revealed that Generation Y consumers with different ages, incomes, and marital statuses had varying intentions to use NFC payment systems with smartphones. The study also found that financial risk had a negative influence, while psychological risk had a positive effect on the intention to use NFC payment systems with smartphones among Generation Y consumers in the Bangkok area.