Communicative Strategies in The Presentation of Miss Grand Thailand 2022 National Costume

Abstract

This research aimed to study the naming strategies of the costume and the word choice strategies for explaining the concept of 77 Miss Grand Thailand 2022 national costumes. The data of costume’s names and the words explaining the concept of national costumes (provincial costumes) were gathered from Miss Grand Thailand Facebook official page in order to analyze the communicative strategies in the presentation of Miss Grand Thailand 2022 national costumes.
 
The result found that there were 9 types of costume naming strategies representing the local identity including; naming after notable people, naming after places, naming after things, naming after plants, naming after tradition, ceremony and festival, naming after animals, naming after historical myths or background of locality, naming after local food, naming after sports or traditional games, and naming after performing arts. In addition, the result showed that there were 4 types of the word choice strategies for explaining the concept of exposition including; starting with words related to the story, starting the introduction with the supporting story, starting with the speech of notable people, and starting with giving the definition. Furthermore, there were 3 types of the word choice strategies for explaining the concept of story continuity including; the understanding presented in the area of the title, facts based on coherence, cohesion, and supporting rationality. And, there were 3 types of the word choice strategies for explaining the concept of ending including; writing the conclusion emphasized on key points, writing the conclusion related to the introduction, and writing the conclusion focused on giving life lesson to readers. The strategies of language usage in the presentation of Miss Grand Thailand 2022 national costume are distinguished and unique that can well represent the identity, the idea, and local lifestyle of 77 provinces.