Naming of Korean Series Title in Thai

Abstract

This study aimed to analyze the linguistic strategies used for naming Korean series titles in Thai. The data were collected from Korean series title in Thai from Viu application, under Thai subtitle section retrieved from 1-31 January 2022. There were 161 Korean series titles in Thai.

The study revealed that there were 15 linguistic strategies used for naming Korean series titles in Thai. The most frequently used strategy was the figure of speech, followed by the use of rhymes; the use of foreign words; the use of name’s title, slangs, colloquial expressions; the use of words indicating titles; the use of words indicating professions; the use of synonymous compounds, reduplicated words and new word formation; the use of common words; the use of offensive words; the use of number; quantifiers; expressions of time; the use of pronouns; the use of prepositions; the use of endings; the use of question words; and the use of transition words indicating opposite words. In addition, it was found that there could be 1-6 linguistic strategies for naming Korean series title in Thai. In this research, the most used technique for naming Korean series titles was using two linguistic strategies and using a single strategy.