Research Article Product Innovation Development through Participatory Local Wisdom of Community Enterprises of Ethnic group at Ban Mae Chaem, Mueang Pan District, Lampang Province
Article Sidebar
Main Article Content
Abstract
The objectives of this research were to analyze the participation of ethnic community enterprises and to find ways to develop innovative products through participatory local wisdom of ethnic community enterprises at Ban Mae Chaem, Muaeng Pan District, Lampang Province. It was participatory action research. The tools were Semi-structured interview and community forum. The informants were members of the community enterprise group, community leaders representing local authorities public and private sectors by analyzing the content.
The results showed that ethnic community enterprises had participatory operations with both external and internal networks. External participation was supported by local authorities, community leaders, the public and private sectors in terms of budgets, academic training, study trips from successful agencies, and activities to remove knowledge of the group. The internal section is driven by committees and ethnic members which has planned work to put into practice in creating new products, including raw material suppliers who have coordinated and thought together, participated in activities, participated in the evaluation, shared to receive benefits and jointly solve problems of community enterprises continuously. As for the guidelines for the development of innovative bags and clothing products through the local wisdom of ethnic groups with the participation of community enterprises was found that the group members had compared the products they had taken on a study tour by bringing cotton weaving and hemp fabric within the community to apply and process them to create new patterns and products with patterns that are the identity of the ethnic group. However, the group has modified the product form to be modern in accordance with the market demand including creating legends, telling stories or stories of ethnic lifestyles through communication with pictures and patterns on the fabric. This is considered as an innovative product of the community enterprise group which has never been done before and has been well received response by using digital marketing mechanisms to present products through social media. In addition, community enterprise groups and people in Ban Mae Jam community have increased income. This ultimately results in a better quality of life for those involved.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
รายละเอียดของลิขสิทธ์
References
Adair, J. E. (1996). Effective Innovation: How to Stay Ahead of the Competition. London: Pan Books.
Chapin, F. S. (1997). Social Participation and Social Intelligence. (3rd ed). New York : Longman.
Cohen, J. M. , & Uphoff, N. T. (1981). Rural Development Participation: Concept and Measure for Project Design Implementation and Evaluation: Rural Development Committee Centre for international Studies. New York: Cornell University Press.
Denzin, N. , & Lincoln, Y., 1995, 'Transforming qualitative research methods. Is it a revolution?', Journal of Contemporary Ethnography, 24(3); 349–358.
Department of Agricultural Extension. (2019). Community Enterprise Information System.
From https://smce.doae.go.th/news.php Retrieved 25 October 2021.
Department of Agricultural Extension. (2017). Strategic Plan of the Department of Agricultural Extension 2017-2021. From https://www.scirp.org/(S(351jmbntvnsjt1aadkozje))/reference/ReferencesPapers.aspx?ReferenceID=2372019 Retrieved 25 August 2021.
Ēkkawit Na Thalāng. (1999). Overview of Thai wisdom. (2rd ed.). Bangkok: Amarin Printing.
Kosaikanon, S. , & Thongdeelert, P. (2019). Development of community enterprise potential assessment form by participation according to opinion of Sakaeo community enterprise representatives, Sakaeo Province. Journal of Vocational and Technical Education (JVTE). 9(17); 1-9.
Lampang Provincial Office. (2020). The Annual Government Service Plan of the Provinces, Group of
Provinces. From http://www.lampang.go.th/menu_gov1.php Retrieved 25 October 2021.
Minrada KHotsriwong, & Satapron Mongkolsrisawat. (2016). Development of community enterprises to success A case study of silk weaving groupin wailum village, maba Subdistrict, Tungkawluang District, Roiet Province. Veridian E-Journal, Silpakorn University. 9(3); 1632-1645.
Mueang Pan District Community Development Office, Lampang Province. (2021). Community information, Mueang Pan District. From https://district.cdd.go.th/muangpan/ Retrieved 6 December 2021.
Nipapan Jensantikul. (2018). The development of community enterprise in lower central provinces region 1 to enhance its competitiveness in the ASEAN community. Political Science and Public
Administration Journal. 10(1); 95-120
Office of the National Economics and Social Development Council. (2022). Knowledge and news on
economic and social development of the country. From https://www.nesdc.go.th/main.php?filename=index Retrieved 15 December 2021.
Office of Small and Medium Enterprise Promotion. (2020). Issue a Measure to Support Entrepreneurs.
From https://www.smeone.info/posts/view/4496 Retrieved 16 December 2021.
Rangus, K., & Slavec, A. (2017). The interplay of decentralization, employee involvement and absorptive capacity on firms’ innovation and business performance. Technological Forecasting and Social Change, 120(1); 195-203.
Rung KaewDaeng. (1999). Local Wisdom to Learning; Revolution in Thai Education, Bangkok : Matichon.
Sapsanguanboon, W. , & Auanguai, P. (2020). The development of innovation in manufacturing industry to
enhance enterprise competitiveness. Journal of Administrative and Management Innovation. 8(2); 89-100.
Seree Pongpit. (2005). Base of Thinking from Master Plan to Community Enterprise. Bangkok: Charoenwit Printing.
Sombat Namburi. (2019). Innovation and administration. The Journal of Research and Academics. 2(2); 121-133.
Thetchip, P. (2018). The development of business service innovation in the digital age. Paper present at 2nd UTCC Academic Day, Bangkok, University of the Thai Chamber of Commerce, Bangkok, Thailand.
Utai Parinyasutinun. (2017). Community enterprise: The paradox of the competition of business. Silpakorn University Journal. 37(2); 131-150.
Wasi, P. (1999). Sufficiency Economy and Civil Society: Ways to Revive the Social Economy. Bangkok: folk doctor.
