ความขัดแย้งในโลกออนไลน์ : รูปแบบและแนวทางการจัดการความขัดแย้งที่ปรากฏในเว็บไซต์ pantip.com

บทคัดย่อ

Online Conflicts : Schemes and conflict solution on the website pantip.com

The objective of this qualitative research is to analyze the schemes, causes, and ways to resolve conflicts on the website pantip.com. Research methodology involved content analysis, participant observation on the online web board of pantip.com, and indepth interviews of the staff of pantip.com as well as twenty-six members of pantip.comûs web board.

Study results reveal that in the thread which show the conflict three types of comments can be identified. Firstly, it shows satire which has a direct effect causing conflicts, using words or sentences to refer the negative meaning. Secondly, it shows a moderate opinion, with the role to suppress or manage conflicts. And thirdly, the comments that have no direct effect on the conflict are also present. The form of language used is a colloquialism, emphasizing emotions and using words which easily refer to the negative meaning. Character sizes and colors are also effective. The types of conflict managing behavior consisted of competitive behavior, which is mostly found, followed by avoiding behavior, compromising behavior and collaborating behavior. The conflict arisen from the example threads is caused by recognition and interpretation data in different ways. The cause of the conflict is mainly influenced by the mass media. There are three guidelines of managing those conflicts: the user's guideline, the Internet service provider's guidelines to control the community as well as to arbitrate and the judicial proceeding in case the conflicts are beyond the Internet service provider's capability.