CORPORATE COMMUNICATIONS STRATEGY TO CREATE A STRONG ORGANIZATIONAL CULTURE

Authors

  • อัจฉรา สุขกลั่น MBA Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus
  • เกษราภรณ์ สุตตาพงศ์ Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus
  • ณัฐยา ยวงใย Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, SuratThani Campus

Keywords:

Communication, Corporate Communications Strategy, Culture

Abstract

In organization, that have a different characteristic such as national, religion, values, thoughts views. When they come into the same organization, it become to having organization cultureas
a  tool for controlling organization. If who want to give the some culture of characteristic. Communications that  important for organization culture. For determining the communication strategy for creating the strong organizational culture.This article has been collecting significant theory and research for building the strong and successful of organizational culture strategy.

 

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Published

2018-07-15

How to Cite

สุขกลั่น อ., สุตตาพงศ์ เ., & ยวงใย ณ. (2018). CORPORATE COMMUNICATIONS STRATEGY TO CREATE A STRONG ORGANIZATIONAL CULTURE. Modern Management Journal, 16(1), 75–82. Retrieved from https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/134521