CORPORATE COMMUNICATIONS STRATEGY TO CREATE A STRONG ORGANIZATIONAL CULTURE
Keywords:
Communication, Corporate Communications Strategy, CultureAbstract
In organization, that have a different characteristic such as national, religion, values, thoughts views. When they come into the same organization, it become to having organization cultureas
a tool for controlling organization. If who want to give the some culture of characteristic. Communications that important for organization culture. For determining the communication strategy for creating the strong organizational culture.This article has been collecting significant theory and research for building the strong and successful of organizational culture strategy.
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Published
2018-07-15
How to Cite
สุขกลั่น อ., สุตตาพงศ์ เ., & ยวงใย ณ. (2018). CORPORATE COMMUNICATIONS STRATEGY TO CREATE A STRONG ORGANIZATIONAL CULTURE. Modern Management Journal, 16(1), 75–82. Retrieved from https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/134521
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Research Articles