Vol. 16 No. 1 (2018): January - June 2018

Published: 2018-07-15

Academic Articles

HOW THE ROLE OF SECONDARY DATA AFFECTS THE BUSINESS RESEARCH?

นริศรา ภาควิธี, สุธนา นาคฉาย

1-14
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Research Articles

POTENTIALITY OF COLLABORATION FOR THAI NEW S-CURVE INDUSTRIES ON BUSINESS MATCHING

วุฒิชาติ สุนทรสมัย

15-24
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DEVELOPMENT OF TRAINING COURSE TO IMPROVE PRODUCTIVITY OF MANUFACTURING INDUSTRY FOR AUTOMOTIVE COMPONENT

สักรินทร์ อยู่ผ่อง, อัคครัตน์ พูลกระจ่าง, ปราโมช ธรรมกรณ์

25-36
- pdf
EFFECTS OF STRATEGIC LEADERSHIP ON PERFORMANCE OF COMMUNITY FINANCIAL INSTITUTIONS IN NORTHEASTERN OF THAILAND

สุภธัชวุฒิ ตู้พจ, วิระพงศ์ จันทร์สนาม

37-46
- pdf
DEVELOPMENT OF FRUIT RETAIL BUSINESS BY VALUE CHAIN IMPROVEMENT

สิริเพ็ญ ไทยตรง, บุษกร วัชรศรีโรจน์

47-60
- pdf
CONSUMERS’ REFERRAL PROBABILITY ON MILK SHOPS IN HATYAI CITY MUNICIPALITY, SONGKHLA PROVINCE

เอมอร เจียรมาศ, ปุรวิชญ์ พิทยาภินันท์

61-74
- pdf
CORPORATE COMMUNICATIONS STRATEGY TO CREATE A STRONG ORGANIZATIONAL CULTURE

อัจฉรา สุขกลั่น, เกษราภรณ์ สุตตาพงศ์, ณัฐยา ยวงใย

75-82
- pdf
GUIDELINES OF SUPPORTING STAFF’S SERVICE QUALITY ENHANCEMENT IN SOUTH NORTHEAST RAJABHAT UNIVERSITIES FROM EMOTIONAL QUOTIENT, MOTIVATING AND HYGIENE FACTORS

สิริภาพรรณ ลี้ภัยเจริญ, วิลารักข์ อ่อนสีบุตร, โชฒกามาศ พลศรี

83-100
- pdf
CAUSAL FACTORS AFFECTING THE ORGANIZATIONAL CITIZENSHIP BEHAVIOR OF NURSE WARDS IN BHUMIBOL ADULYADEJ HOSPITAL

นรชัย ณ วิเชียร, วิโรจน์ เจษฎาลักษณ์

101-116
- pdf
THE IMPACT OF OIL PRICE ON INVESTMENT IN ASEAN STOCK MARKETS

อภิวัฒน์ อายุสุข, กรวรรณ จูเส้ง, นรมน ทองฤทธิ์, นาถนรินทร์ ลอยลิบ, มาริสา คงทองคำ

117-128
FACTORS AFFECTING MANAGERIAL PERFORMANCE OF PAPER PACKGING INDUSTRY IN THAILAND

พิสมัย เหล่าไทย, รัฐวุฒิ รู้แทนคุณ

129-140
- pdf
THE DIRECT INFLUENCE OF CHANGE CLOCK RACING TO CONTEST RED – WHISKERED BULBUL

พิชศาล พันธุ์วัฒนา

141-152
- pdf
- pdf
SERVICE QUALITY FACTORS AFFECTING REPURCHASING DECISION IN FOOD PRODUCT VIA SERVICE PROVIDER “FOOD PANDA APPLICATION”

เกตุวดี สมบูรณ์ทวี

153-162
- pdf
THE SYNTHESIS OF MANAGERIAL MODEL FOR AUTONOMOUS PUBLIC ORGANIZATIONS IN THAILAND

กิตติพงษ์ เกียรติวัชรชัย, พรชัย เทพปัญญา, นรินทร์ สังข์รักษา

163-182
- pdf
GOOD GOVERNANCE: LESSON LEARNED FROM THUNGTAMSAO COMMUNITY MANAGEMENT

อุทัย ปริญญาสุทธินันท์

183-192
- pdf
THE CONSUMER BEHAVIOR OF CRUISE TOURISM AND THE SERVICE PROVIDING OF CRUISE OPERATORS IN ANDAMAN TOURISM CLUSTER

อัจฉรา ชีวะตระกูลกิจ, ศรีธนา บุญญเศรษฐ์, อโณทัย งามวิชัยกิจ, กัลยนุช กิตติพงศ์พิทยา, สุรเดช หวังทอง

193-206
- pdf
BRAND EQUITY AFFECTING PURCHASE INTENTION OF CONSUMERS IN BANGKOK TO SPORT SHOE BRAND

นภวรรณ คณานุรักษ์

207-218
- pdf
DIRECTION TOWARD ENTREPRENEURIAL UNIVERSITY BY ORGANIZATION DEVELOPMENT

Supitcha Cheevapruk

219-228
- pdf
BRAND IDENTITY AND BRAND IMAGE INFLUENCING CONSUMER PURCHASE DECISION TOWARDS FORD PICKUP TRUCKS IN BANGKOK

จุฑารัตน์ ชัยบรรหาร, ทรงพร หาญสันติ

229-238
- pdf
DRIVERS IMPACTING RESIDENTS’ ATTITUDES TOWARD SPORTS EVENT TOURISM: A HYBRID SEM-NEURAL NETWORKS APPROACH

Waranpong Boonsiritomachai, Krittipat Pitchayadejanant

239-250
- pdf
DESTINATION ATTRIBUTES THAT ATTRACT MARATHON RUNNERS: A CASE STUDY OF THE BANGSAEN21 HALF MARATHON

Waranpong Boonsiritomachai, Chanchai Phonthanukitithaworn

251-262
- pdf

Book Review

Qualitative inquiry and research design: Choosing among five approaches (Fourth edition) โดย John W. Creswell and Cheryl N. Poth

โชติกา ใจทิพย์, ภูริพัฒน์ ชาญกิจ

263-270
- pdf

Vol. 16 No. 1 (2018): January - June 2018

Academic Articles

HOW THE ROLE OF SECONDARY DATA AFFECTS THE BUSINESS RESEARCH?

Research Articles

POTENTIALITY OF COLLABORATION FOR THAI NEW S-CURVE INDUSTRIES ON BUSINESS MATCHING

DEVELOPMENT OF TRAINING COURSE TO IMPROVE PRODUCTIVITY OF MANUFACTURING INDUSTRY FOR AUTOMOTIVE COMPONENT

EFFECTS OF STRATEGIC LEADERSHIP ON PERFORMANCE OF COMMUNITY FINANCIAL INSTITUTIONS IN NORTHEASTERN OF THAILAND

DEVELOPMENT OF FRUIT RETAIL BUSINESS BY VALUE CHAIN IMPROVEMENT

CONSUMERS’ REFERRAL PROBABILITY ON MILK SHOPS IN HATYAI CITY MUNICIPALITY, SONGKHLA PROVINCE

CORPORATE COMMUNICATIONS STRATEGY TO CREATE A STRONG ORGANIZATIONAL CULTURE

GUIDELINES OF SUPPORTING STAFF’S SERVICE QUALITY ENHANCEMENT IN SOUTH NORTHEAST RAJABHAT UNIVERSITIES FROM EMOTIONAL QUOTIENT, MOTIVATING AND HYGIENE FACTORS

CAUSAL FACTORS AFFECTING THE ORGANIZATIONAL CITIZENSHIP BEHAVIOR OF NURSE WARDS IN BHUMIBOL ADULYADEJ HOSPITAL

THE IMPACT OF OIL PRICE ON INVESTMENT IN ASEAN STOCK MARKETS

FACTORS AFFECTING MANAGERIAL PERFORMANCE OF PAPER PACKGING INDUSTRY IN THAILAND

THE DIRECT INFLUENCE OF CHANGE CLOCK RACING TO CONTEST RED – WHISKERED BULBUL

SERVICE QUALITY FACTORS AFFECTING REPURCHASING DECISION IN FOOD PRODUCT VIA SERVICE PROVIDER “FOOD PANDA APPLICATION”

THE SYNTHESIS OF MANAGERIAL MODEL FOR AUTONOMOUS PUBLIC ORGANIZATIONS IN THAILAND

GOOD GOVERNANCE: LESSON LEARNED FROM THUNGTAMSAO COMMUNITY MANAGEMENT

THE CONSUMER BEHAVIOR OF CRUISE TOURISM AND THE SERVICE PROVIDING OF CRUISE OPERATORS IN ANDAMAN TOURISM CLUSTER

BRAND EQUITY AFFECTING PURCHASE INTENTION OF CONSUMERS IN BANGKOK TO SPORT SHOE BRAND

DIRECTION TOWARD ENTREPRENEURIAL UNIVERSITY BY ORGANIZATION DEVELOPMENT

BRAND IDENTITY AND BRAND IMAGE INFLUENCING CONSUMER PURCHASE DECISION TOWARDS FORD PICKUP TRUCKS IN BANGKOK

DRIVERS IMPACTING RESIDENTS’ ATTITUDES TOWARD SPORTS EVENT TOURISM: A HYBRID SEM-NEURAL NETWORKS APPROACH

DESTINATION ATTRIBUTES THAT ATTRACT MARATHON RUNNERS: A CASE STUDY OF THE BANGSAEN21 HALF MARATHON

Book Review

Qualitative inquiry and research design: Choosing among five approaches (Fourth edition) โดย John W. Creswell and Cheryl N. Poth

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