A STUDY OF DEVELOPING SOFTWARE BUSINESS AND SOFTWARE-ENABLE SERVICE BY CREATING A BUSINESS NETWORK
Keywords:
Software Business, Software and Software-Enable Service, Business Network, Software Development Strategic PlanAbstract
This research article has four objectives: 1) to study supply chain and market structure of software and software-enable service industry; 2) to study impacts of the ASEAN Economic Community (AEC) on software and software-enable service industry; 3) to find guidelines for creating a business network in software and software-enable service industry; and 4) to propose strategic recommendations for developing software business and software-enable service through business networking. A qualitative research method has been employed through conducting documentary reviews, performing in-depth interviews, and undertaking focus group discussions.
It was found that the process of software and software-enable service supply chain begins from human capital. First, human who are the software producers create and design their software programs to meet the users’ needs and then they will develop, produce and sell or distribute it to users. Most Thai software and software-enable service enterprises sell their software products in local market. The coming of ASEAN Economic Community (AEC) causes low impacts to the software and software-enable service industry. The important factors for creating business network is to invite software and software-enable service enterprises to join software associations and connect software associations together from upstream to downstream activities of the supply chain. The researcher proposes strategic recommendations for developing software business and software-enable service through a short-term, medium-term and long-term action plan which consists of three strategic issues: strengthening the software association network, developing software enterprises and software standard, and developing facilities for operation.
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