AN INTEGRATED MODEL OF THE RELATIONSHIPS OF DESTINATION IMAGE, PLACE ATTACHMENT, PERCEIVED VALUE, SATISFACTION, AND TOURIST LOYALTY IN THE ANDAMAN COASTAL PROVINCES
Keywords:
Destination Image, Place Attachment, Perceived Value, Satisfaction, Tourist LoyaltyAbstract
The purpose of this research was to study an integrated model of the relationship of tourist loyalty in the Andaman coastal provinces, test the model by determining whether with the empirical data analysis on the causal relationship among destination image, place attachment, perceived value, satisfaction, tourist loyalty. A research model was proposed in which nine hypotheses were developed. The research employed qualitative research method. The empirical data was collected in a major foreign tourist in the Andaman coastal provinces. A total of 371 questionnaires were returned and complete, and the data were analyzed using Structural Equation Modeling (SEM). The results supported the proposed integrated model: (1) destination image have direct positive influence on place attachment, and perceived value; (2) perceived value have direct positive influence on place attachment, satisfaction, and tourist loyalty; (3) place attachment have direct positive influence on satisfaction, and tourist loyalty; (4) satisfaction have direct positive influence on tourist loyalty; and (5) The path pattern of the relationship that is constructed according to the hypothesis and empirical data, the good of fit index has a good level of acceptance. The theoretical and managerial implications were drawn based on the study findings, and recommendations for future researches were made.
References
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Sun, X., Chi, C. G-Q., & Xu, H. (2013). Delopment destination loyalty: The case of Hainan Island. Annals of Tourism Research, 43(1), 547-577.
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Williams, D. R., & Vaske, J. J. (2003). The measurement of place attachment: Validity and generalizability of a psychometric approach. Forest Science, 49(6), 830-840.
Wong, J.-Y., & Lai, T.-C. (2015). Celebrity attachment and behavioral intentions: The mediating role of place attachment. International Journal of Tourism Research, 17(2), 161-170.
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Xu, Z., & Zhang, J. (2016). Antecedents and consequences of place attachment: A comparison of Chinese and Western urban tourists in Hangzhou, China. Journal of Destination Marketing & Management, 5(2), 86-96.
Yüksel, A., Kilinc, U., & Yüksel, F. (2006). Cross-national analysis of hotel customers’ attitudes toward complaining and their complaining behaviours. Tourism Management, 27(1), 11-24.
Yüksel, A., Yüksel, F., & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism Management, 31(2), 274-284.
Bagozzi, R. (1994). Structural equation models in marketing research: basic principles. In R. Bagozzi (Ed.), Principles of marketing research (pp. 317-385). Oxford: Blackwell.
Beerli, A., & Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681.
Bigné, J. E., Sánchez, M. I., & Sánchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: Inter-relationship. Tourism Management, 22(6), 607-616.
Byrne, B. M. (2016). Structural equation modeling with AMOS, EQS, and LISREL: Comparative approaches to testing for the factorial validity of a measuring instrument. International Journal of Testing, 1(1), 55-86.
Chen, C.-F. (2008). Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan. Transportation Research Part A: Policy and Practice, 42(4), 709-717.
Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
Chi, C. G.-Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636.
Chi, C. G.-Q., & Qu, H. (2009). Examining the relationship between tourists’ attribute satisfaction and overall satisfaction. Journal of Hospitality Marketing & Management, 18(1), 4-25.
Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408-424.
Dupeyras, A., & MacCallum, N. (2013). Indicators for measuring competitiveness in tourism: A guidance document. Washington, DC: OECD Publishing.
Echtner, C. M., & Ritchie, J. B. (2003). The meaning and measurement of destination image. The Journal of Tourism Studies, 14(1), 37-48.
Field, A. (2009). Discovering statistics using SPSS (3rd ed.). New York: Sage.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39-50.
Foxall, G. R., & Yani-de-Soriano, M. M. (2005). Situational influences on consumers’ attitudes and behavior. Journal of Business Research, 58(4), 518-525.
Gallarza, M. G., & Saura, I. G. (2006). Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviours. Tourism Management, 27(3), 437-452.
George, B. P., & George, B. P. (2004). Past visits and the intention to revisit a destination: Place attachment as the mediator and novelty seeking as the moderator. Journal of Tourism Studies, 15(2), 51-66.
Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2014). Multivariate data analysis: Pearson new international edition. Upper Saddle River, NJ: Prentice-Hall.
Jalil, N. A. A., Fikry, A., & Zainuddin, A. (2016). The impact of store atmospherics, perceived value, and customer satisfaction on behavioural intention. Procedia Economics and Finance, 37, 538-544.
Jones, T. O., & Taylor, S. (2007). The conceptual domain of service loyalty: How many dimensions?. Journal of Services Marketing, 26(1), 36-51.
Kotler, P., Bowen, J., Makens, J., & Baloglu, S. (2017). Marketing for hospitality and tourism. Upper Saddle River, NJ: Prentice-Hall.
Lee, J. J., Kyle, G., & Scott, D. (2012). The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination. Journal of Travel Research, 51(6), 754-767.
Li, X., & Petrick, J. F. (2010). Towards an integrative model of loyalty formation: The role of quality and value. Leisure Sciences, 32(3), 201-221.
Milman, A., & Pizam, A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of Travel Research, 33(3), 21-27.
Milman, A., & Tasci, A. D. A. (2017). Exploring the experiential and sociodemo graphic drivers of satisfaction and loyalty in the theme park context. Journal of Destination Marketing & Management, 8, 385-395.
Oliver, R. L. (1993). A conceptual model of service quality and service satisfaction: Compatible goals different concepts. In T. A. Swartz, D. E. Bowen & S. W. Brown (Eds.), Advances in services marketing management (Vol. 2, pp. 65-85). Greenwich, CT: JAI Press.
Özdemir, G., & Şimşek, Ö. F. (2015). The antecedents of complex destination image. Procedia-Social and Behavioral Sciences, 175, 503-510.
Phelps, A. (1986). Holiday destination image—the problem of assessment: An example developed in Menorca. Tourism Management, 7(3), 168-180.
Pikkemaat, B. (2004). The measurement of destination image: The case of Austria. The Poznan University of Economics Review, 4(1), 87-102.
Ramkissoon, H., Smith, L. D. G., & Weiler, B. (2013). Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours: A structural equation modelling approach. Tourism Management, 36, 552-566.
Rasoolimanesh, S. M., Dahalan, N., & Jaafar, M. (2016). Tourists’ perceived value and satisfaction in a community-based homestay in the lenggong valley world heritage site. Journal of Hospitality and Tourism Management, 26, 72-81.
Song, H.-M., Kim, K.-S., & Yim, B. H. (2017). The mediating effect of place attachment on the relationship between golf tourism destination image and revisit intention. Asia Pacific Journal of Tourism Research, 22(11), 1182-1193.
Stedman, R. C. (2003). Is it really just a social construction?. The contribution of the physical environment to sense of place. Society & Natural Resources, 16(8), 671-685.
Sun, X., Chi, C. G-Q., & Xu, H. (2013). Delopment destination loyalty: The case of Hainan Island. Annals of Tourism Research, 43(1), 547-577.
Wahid, S. D. M., Aliman, N. K., Hashim, S. M., & Harudin, S. (2016). First-time and Repeat Visitors to Langkawi Island, Malaysia. Procedia Economics and Finance, 35(1), 622-631.
Williams, D. R., & Vaske, J. J. (2003). The measurement of place attachment: Validity and generalizability of a psychometric approach. Forest Science, 49(6), 830-840.
Wong, J.-Y., & Lai, T.-C. (2015). Celebrity attachment and behavioral intentions: The mediating role of place attachment. International Journal of Tourism Research, 17(2), 161-170.
WTTC, W. (2015). Travel and tourism: Economic impact 2015 India. London: WTTC.
Xu, Z., & Zhang, J. (2016). Antecedents and consequences of place attachment: A comparison of Chinese and Western urban tourists in Hangzhou, China. Journal of Destination Marketing & Management, 5(2), 86-96.
Yüksel, A., Kilinc, U., & Yüksel, F. (2006). Cross-national analysis of hotel customers’ attitudes toward complaining and their complaining behaviours. Tourism Management, 27(1), 11-24.
Yüksel, A., Yüksel, F., & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism Management, 31(2), 274-284.
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Published
2020-01-23
How to Cite
กนกวงษ์ไพศาล ณ., แสงพายัพ ป., เข็มทอง ส., & อิงศรีสว่าง ล. (2020). AN INTEGRATED MODEL OF THE RELATIONSHIPS OF DESTINATION IMAGE, PLACE ATTACHMENT, PERCEIVED VALUE, SATISFACTION, AND TOURIST LOYALTY IN THE ANDAMAN COASTAL PROVINCES. Modern Management Journal, 17(2), 9–24. Retrieved from https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/172217
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