FACTORS AFFECTING INNOVATION BEHAVIOR OF PATENT AND PETTY PATENT APPLICANTS
Keywords:Innovation Behavior, Patent, Petty Patent
Literature on individual’s differences reveals that personal characteristics influence innovative behaviors among individuals. To further examine this phenomenon, this study explores how personal characteristics of individuals applying for patents and petty patents have impact over their innovative behaviors. A number of previous studies focused on personal characteristics and innovative behaviors among employees in workplaces but none of them focused on patent and petty patent applicants and their innovative behaviors. This study aims to fill this gap using the theoretical lens of innovation behavior, social networks, open-mindedness, creative thinking and self-efficacy employing the mixed methodology approach with the use of questionnaires and in-depth interviews. The total of 397 applicants filled closed ended questionnaires that were given out to only the applicants who had applied for patents and petty patents at the Department of Intellectual Property, Thai Ministry of Commerce. In addition, at least 21 of these applicants were interviewed to get a deeper understanding of creative thinking and self-efficacy among the participants. The results revealed that personal characteristics of the applicants of patents and petty patents do influence innovative behaviors
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