Marketing Mix Factors Related to Perception of Industrial Valves’ Brand Image to the Staffs of Production Unit of Sugar Mills in Northeastern Region
Keywords:
Marketing Mix Factors, Industrial Valve, Brand Image PerceptionAbstract
This research examines the Relationship between Marketing Mix Factors and the Perception of Industrial Valves’ Brand Image of Production Staffs in Sugar Mills in the Northeastern Region of Thailand. This Research is a survey research that has population consisted of 3,460 workers in the production unit of 19 Sugar Mills in the Northeastern Region. The sample size was 359 people. Samples were collected by simple sampling. The questionnaire was used to collect data. The descriptive statistics used in the data analysis were percentage, mean, standard deviation. Inferential Statistics was Pearson Correlation Test. The research results were found that the overall Marketing Mix Factors correlates with the Brand Image of Industrial Valves and when considering on each aspect, it was found that the Factors of Marketing Mix in terms of Product, Price, Promotion, and Distribution has a moderately positive correlation with the Industrial Valves’ Brand Image. This research could be used to plan Marketing Strategies to create an Industrial Brand Image for Manufacturers of Industrial Valve products that aim to the focused customers and also be able to apply to the other Industrial Products furthermore.
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